Engineering Copywriter Blog

Content marketing tips and insights to help grow your engineering audience

May 25, 2022

How to Nail the Market Positioning for your Engineering Business?

Market positioning is the process of influencing consumer perception relative to one’s competitors. On balance, it is a strategic exercise...

May 16, 2022

Steps to Create an Effective Content Strategy for Your Engineering Blog

A comprehensive content strategy guides industrial marketers on who, when, why, and how to engage with their readers. Ideally, this...

May 14, 2022

What is Website Traffic and Why Does It Matter?

The number of visitors a given website sees over a specific timeframe is referred to as "website traffic." It is...

May 12, 2022

Why Engineers Should Be Involved in Content Creation for Your Website

Publishing engineering content to customers across different outlets, platforms, and languages is no easy task. It requires a writer with intimate...

May 9, 2022

Advantages of Outsourcing to an Engineering Case Study Writer

Case studies have become prominent marketing tools in modern engineering practice. At all levels of the marketing funnel, they can...

May 4, 2022

What to Look for When Hiring an Engineering Writer for Your Engineering Website

An engineering technical writer must be able to simplify difficult information and translate it into comprehensive articles that engineers and non-engineers can...