Target your audience and build your email list with an engineering white paper
There’s no easier way to attract new readers and current and potential clients than with a white paper.
A technical white paper is an authoritative, in-depth report on a topic, that discusses an issue or problem and presents a solution by your firm. (Perfect for highlighting your area of expertise.)
And when it comes to powerful marketing strategies, white papers are more than a document. They’re an asset. They are commonly used as lead magnets, where readers must leave their email address at a minimum, to gain access. It’s the ideal mechanism for a reader to exchange their email address for your information.
3 reasons why your firm needs a white paper
Stand out from the masses.
Publishing a technical white paper will position your business as an authority and expert on the subject in hand.
A white paper can bring readers around to your way of thinking, while building trust among your target audience.
White papers are great for building email lists and are a time-tested method to convert cold traffic into hot leads.
What is a typical format for a white paper?
For a white paper to be effective at building trust, showcasing your expertise and generating leads, it must feature:
- Factual, formal and very professional tone
- Usually 3000+ words in length
- Includes executive summary, contents page and references
- Can be anywhere between 6 or 8 pages in length to 30 or 40 if needed
- FInal product should include illustrations, graphs, stats, and great graphics
What engineering white papers can do for your firm
An engineering white paper can educate readers on your products by dissecting common technical problems in the field and presenting solutions. So, it’s important that when they’re searching for solutions that your business is front of mind.
By publishing engineering or technical white papers that offer suggestions for their problems, they will come to you as an authority when they need a solution for their own business.
We make writing a business white paper easy
Engineering topics are often complex in nature. But our in-house resources can simplify the technical, and translate it into a professional engineering white paper for your firm.
All our writers have engineering backgrounds and can use their technical expertise to carry out in-depth research and writing with your target audience in mind. And we can carry out any client or Subject Matter Expert (SME) interviews if needed. This leaves you more time to focus on projects and less time on content creation.
Our 3-step process for
creating white papers
We work with you to set the foundations for an effective white paper, by first creating a white paper scope for your approval.
Interviewing SMEs if needed. Our team of writers will interview SMEs to uncover the problem they faced and how your company helped them succeed.
Research and write. We peel back the layers and get to the heart of the matter. Then, our expert writing team will piece together the facts, figures, interviews and research into a compelling white paper, ready for syndication.
Don’t spend endless hours and in-house resources to research, write and refine a lengthy engineering white paper - we can do it for you.
A. Our writers, and proofreaders, have various engineering qualifications and hands-on industry experience across different sectors. They combine their love for writing with their engineering know-how to create amazing content. Our team works remotely from various locations.
A.We have experience writing engineering white papers for many sectors in the industry. Before writing a white paper, we carry out in-depth research of your products and services so we can fully understand your target audience. We will match the style and tone of your business, and produce an initial white paper scope for your approval before proceeding with the core writing.
A. You do. Once all payments are received and final work approved, you own the content.
A.Yes. Writing an engineering or technical white paper requires substantial commitment, planning, time and resources. We only schedule a white paper project after an initial payment is received.
A.Writing a white paper requires an initial discussion around your brief, and what you want to achieve. That will help us decide if we need to carry out an in-depth interview with you, a subject matter expert in your engineering firm, or one of your customers. After that, we’ll require input for our initial white paper scope, and then of course you will need to set time aside to review final submitted work.
A.Google Docs. We will send you a link to the doc that includes the first draft for your review.
A.No. Our expertise and focus is engineering content writing only. We do not have the resources or skills in-house to produce graphics.
A.No problem, we can revise it until you’re satisfied. It’s one of our guarantees.
A.Yes. We require any revision requests within 5 working days of submission, otherwise content is considered approved.
A.That depends on the extent of revision requests and our capacity at the time. We prioritise minor revisions as soon as possible. For larger white paper projects requiring multiple revisions, we aim to start within 48 hrs and will communicate a timeline with you.