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Guide to Asking Your Customer For An Engineering Case Study
Dean McClements
/ January 25, 2022
An engineering case study helps improve the marketing strategy of...
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Steps to Get Internal Buy-In for Your Marketing Strategy
Dean McClements
/ March 4, 2022
Stakeholders are important figures in the world of manufacturing. Customers,...
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How to Come up With Content Ideas for Your Target Audience
Dean McClements
/ January 24, 2019
Are you struggling to think of relevant content ideas for...
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How to Write, Produce and Market an Effective Engineering White Paper to attract more leads
Dean McClements
/ December 14, 2021
One of the best ways of recording an organization’s achievements...
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The Importance of Titles For Your Engineering Blog
Dean McClements
/ January 7, 2025
You may create the best blog post in the world,...
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Content Writing
6 Secrets for Discovering the Right Tone of Voice for Your Copy
Dean McClements
/ December 31, 2024
Have you ever misunderstood what someone has said because of the way they said it? That’s tone of voice. And it’s relatively...
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What To Look For When Hiring Engineering Writers For Your Engineering Website
Dean McClements
/ December 19, 2024
I’ve already spoken about the advantages of hiring technical writers and engineering writers to make the most of your engineering blog. But how do...
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Why Should You Hire An Engineering Writer For Your Blog?
Dean McClements
/ December 18, 2024
Engineering writers help build connections between you and your audience – they make your product, service, or materials easier to...
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Advantages of Hiring Technical Copywriters for Your Engineering Blog
Dean McClements
/ December 17, 2024
Writing is never easy, but technical writing takes the complexities to a whole new level – it can be tremendously...
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Marketing
7 Reasons An Engineering Blog Is Critical For Your Digital Marketing Success
Dean McClements
/ January 2, 2025
The digital marketing landscape has changed significantly over the last few years. It’s popularly assumed that audiences these days spend...
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5 Tips for Nailing Your Engineering Website Copy
Dean McClements
/ January 1, 2025
In an ideal world, visitors would land on your website and instantly turn from casual browser to committed client. But...
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Engineering Technical Writing: How To Become An Effective Writer
Dean McClements
/ December 24, 2024
Engineering technical writing is a specialized field that requires a unique blend of engineering knowledge, writing proficiency, and the ability...
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Why Quality Writing is a Critical Step to Boost Your B2B Influence?
Dean McClements
/ December 10, 2024
Quality writing on your blog and website can help improve your B2B influence as an engineering company. The reason for...
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SEO
The Importance of Titles For Your Engineering Blog
Dean McClements
/ January 7, 2025
You may create the best blog post in the world, but if the title doesn’t attract readers, nobody will end...
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Why Is Writing For Engineers A Challenge And What Can You Do About it?
Dean McClements
/ December 25, 2024
Writing for engineers isn’t always easy. After all, the subject matter itself is quite something, suggesting that anyone looking to...
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What is Domain Authority and Why Does it Matter for an Engineering Blog?
Dean McClements
/ November 27, 2024
There are many terms thrown around in the world of SEO (Search Engine Optimization) and content marketing that aren’t always...
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9 Essential On-Page SEO Elements To Help Optimize Your Website
Dean McClements
/ November 21, 2024
As an engineering company marketer, it makes sense for you to focus on improving your company’s position within Google search...
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White Papers
What Are The Key Differences Between Articles and Blogs?
Dean McClements
/ January 8, 2025
Content writers are often asked to create blog posts and articles – but what exactly is the difference between articles...
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8 Steps To Writing Powerful Homepage Content For Your Engineering Website
Dean McClements
/ December 26, 2024
We all know a great homepage when we see one. They’re usually clean and well-organized, telling us exactly why we’re...
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Why Should You Hire An Engineering Writer For Your Blog?
Dean McClements
/ December 18, 2024
Engineering writers help build connections between you and your audience – they make your product, service, or materials easier to...
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6 Reasons Why You Need a Website Copywriter to Stand Out From the Crowd
Dean McClements
/ December 12, 2024
The modern world is dominated by competition. You see this everywhere you go, with brands competing against each other in...
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