Engineering Copywriter Blog

Content marketing tips and insights to help grow your engineering audience

January 28, 2020

6 Secrets for Discovering the Right Tone of Voice for Your Copy

Did someone ever tell you to be careful about your tone of voice? These are indeed wise words of warning...

January 28, 2020

5 Tips to Make Sure Your Customers Take Your Call to Action

Does your copy include a strong call to action? Or do you leave them thinking ‘That was nice…’ or ‘I...

January 28, 2020

6 Subtle Psychological Triggers to Boost Online Conversions

A trigger is a tiny little thing that sets off a proportionally large reaction – and it’s the same with...

January 28, 2020

Tips for Writing Great Headlines for your Engineering Articles

What is the first thing you see when you scan or search for an article? The headline or title, of...

January 28, 2020

What Is The Flesch Ease Reading Test And How It Can Help You

Have you ever started reading an article or blog, and before you finish the first sentence, you click off to...

December 11, 2019

Making the Most of the AIDA Marketing Model for Copywriting Success

The AIDA marketing model is an effective method to improve the success of your copywriting. The letters stand for Attention,...