For decades, white papers have helped buyers choose the best products and vendors to work with. Savvy businesses, in turn, recognize how important it can be to hire a white paper copywriter for their content marketing efforts. Well-written white papers can become critical components of your promotional toolset. Whether targeting customers at the peak, center, or base of the marketing funnel, these white papers share a common purpose; each one is meant to outline a specific challenge and present a solution.
Some industries generate more demand for white papers than others. In many cases, the readers are planning to invest significant amounts of money into new products or technologies; they want to learn as much about the topic as they can before making a purchase.
As a marketer, it’s important for you to understand the value of high-quality, compelling white papers. Customers may default to your competitors if your papers are poorly written or if you fail to create any in the first place. But that raises an obvious problem: most companies simply lack the internal resources to put out enough quality content to stay competitive. That’s where the professional white paper copywriter comes in.
Here are the reasons why you need a white paper copywriter for your lead magnet.