Engineering Copywriter Blog

In the beginning, center, and base of the marketing channel are white papers that are utilized to target customers. They’re excellent for producing high-quality leads when done correctly. It’s perhaps why they’re the most prevalent type of fortified content, surpassing blogs and even webinars and why effective white paper writers are sought out. 

Would you employ a white paper creator or do it anyway since you’ve taken the verdict to create a white paper? 

Admittedly, you are the expert on the product and are the most authorized person to write it. However, there are certain advantages when you decide to outsource to experienced writers specializing in creating these. If you are ready to hire one outside of your organization, here are seven points to keep in mind when choosing a white paper writer.

1. Technical writing experience for high-quality white paper

An effective white paper writer should have vast knowledge and experience in creating white papers and technical publications. He/she must also have specialized knowledge of your industry. 

White paper writers with a portfolio of relatively short content pieces may lack the writing skills required to establish a captivating voice and solid structure. Choose a white paper creator who owns samples that match the tone, style, and layout you’re looking for. 

Inquire about the prospective writer’s perspective on this sort of assignment if you have current blogs, research, or information that you would like to turn into a more official document.

2. Understand how to make a convincing case

Despite the fact that white papers really aren’t intended to be explicit sales pitches, they are crafted to bring the audience to an evident decision that the company knows what they are doing and are an authority in their sector. 

An effective white paper writer accomplishes this by constructing a subtle but compelling case. They know how to persuade the audience that you offer the greatest product/ service or is the more appropriate option in the industry. 

White paper writers use a variety of strategies to accomplish this, including avoiding abstracts, showing facts and evidence, and staying fair to the competition (yes, truly!). Experts also ensure that its text flows logically from setting the scene and formulating a proposition to addressing important objections as well as presenting the evidence.

One effective way to measure this is by looking at how a writer can convince you to hire them. 

3. Take into account your marketing objectives and efforts

Knowing the larger marketing vision, like any other digital marketing campaign, is vital. A white paper is created because you believe it’ll help you sell your business. It must be ready to aid you in meeting your sales targets in order to generate returns, and this can do so when it works in tandem with the other sales efforts.

Experienced white paper experts are aware of it and would provide you with appropriate advice. They’ll ensure the white paper is in line with the rest of the business plan. If it doesn’t, you’ll get directed to a suitable option. 

4. More than just writers

Though the position of a white paper writer is straightforward, the method of developing one is far more difficult. It’s unquestionably more difficult than producing a blog post, a business pitch, or perhaps the majority of publications. This is why a white paper production might require an entire team, including technical professionals, research groups, editors, and graphic artists. 

Publishers of white papers are also accustomed to filling a variety of responsibilities, including being an organizer, content strategist, consultant, fact-checker, author, development manager, as well as a timekeeper. As a result, expert white paper writers understand ways to operate methodically, archive their findings, and collaborate alongside a variety of different disciplines. 

These abilities are incredibly beneficial. In essence, they could predict when or never a white paper would be effective. That is why it is important to see if your white paper writer has a full team to handle everything without needing you to provide additional support.

5. Excellent in writing, vocabulary, and syntax

Writers of white papers possess the necessary ability to interact clearly and fluently. Writing abilities go past understanding how you avoid a lingering modifier and utilize a semicolon. It should be about being capable of writing to the degree that the target readers can understand. 

Non-professional authors may find it difficult to confidently explain their ideas. They have an inclination for making statements that are either too complicated or too basic. They frequently employ needless phrases and terminology, since they are unsure of ways to order chapters with paragraphs. Lastly, they struggle to discover a speech pattern that is consistent with the company’s performance.

When choosing a white paper writer, look at the articles that they have written. It is the best gauge to see their skill and how articulate they are with technical writing.

Do they have a proven track record of professional writing?

Have they written white papers and research papers before?

Is it easy to read?

Does the article speak to your target audience?

6. Good planners and researchers

Producing a great white paper for company decision-makers (the primary audience) can take weeks to complete. It necessitates meticulous planning, thorough research, a well-organized procedure, and adequate development duration.

An effective white paper writer gets started on the assignment by putting together a strategy on how to tackle the topic being written. The plan outlines the sections of the draft, the topics that will be discussed, the references, the timeline, and the people who will be involved. 

Following this, the research process commences. Subject matter experts (SME) are talked to and related publications will be studied. All pertinent data is meticulously noted so it could be referred to eventually in a white paper.

7. Able to suggest topics for your white paper

One main challenge with creating a white paper is deciding on a topic. As an engineering brand, one of your goals is to deliver a solution to your target market or highlight an economic problem that you can help solve. 

An effective white paper writer can assist you in selecting the appropriate topic for your target audience. Whichever topic you decide on relies a lot on the strategic initiative of the white paper. It also depends if you’re vying for the peak, center, or base of the marketing channel.

Try asking your white paper writer what topics your company should be writing about. An expert writer will invest time to know your brand and your target and can effectively suggest titles for you.

Importance of choosing a white paper writer

Creating a white paper is indeed a substantial marketing expenditure, one which should pay out extravagantly. Surely, the seven items listed above demonstrate what you should look out for when choosing a white paper writer. You should also see why employing a white paper writer is by far the most effective way to develop a high-quality white paper that you can confidently publish and advertise. Drop us a line if you need an expert white paper writer for your engineering audience.