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Did someone ever tell you to be careful about your tone of voice? These are indeed wise words of warning...
Does your copy include a strong call to action? Or do you leave them thinking ‘That was nice…’ or ‘I...
A trigger is a tiny little thing that sets off a proportionally large reaction – and it’s the same with...
What is the first thing you see when you scan or search for an article? The headline or title, of...
The AIDA marketing model is an effective method to improve the success of your copywriting. The letters stand for Attention,...
If you’re trying to drive as much traffic to your engineering website as possible, then you hopefully already know how...
