Each Pillar Article Includes:
- TOPIC RESEARCH AND WRITING BY OUR ENGINEERING WRITERS
- ANY RELEVANT GRAPH / DIAGRAM REFERENCES
- INTERNAL / EXTERNAL HYPERLINKS
- ALL SOURCES LISTED FOR REFERENCE
- PROFESSIONAL COPY EDITING AND PROOFREADING
- COPYSCAPE PLAGIARISM CHECK
- DELIVERABLE: GOOGLE DOC OR MS WORD
- Note: Does not include graphic design or bespoke diagrams
What are Engineering Pillar Articles?
The Foundation of Your Content Strategy
Pillar articles are comprehensive, authoritative pieces of content designed to serve as the cornerstone of your digital marketing strategy. Typically ranging from 2,500 to 4,000 words, these articles maintain a formal and educational tone, making them perfect for B2B audiences.
Pillar articles are not just articles; they are powerful tools that can position your engineering firm as a thought leader in your industry. They work by educating readers on complex, technical subjects, thereby building brand trust and authority. Whether it’s through ‘how-to’ guides, problem-solution discussions, or research insights, your audience will turn to you when they need expert solutions.
Marketing for Engineering Firms with Pillar Content
Our niche writing agency, staffed exclusively by engineers, specializes in creating technical and engineering content that resonates with your audience. Here’s how pillar articles can be used to build authority and generate leads for your engineering firm:
- SEO Content-Cluster Model: Pillar articles serve as the foundation for a series of related content, helping improve your site’s SEO and making it easier for potential clients to find you.
- Lead Magnets: Convert visitors into leads by offering valuable pillar articles in exchange for contact information.
- Ebooks and Guides: Transform your pillar articles into downloadable ebooks or guides, providing in-depth information on specific topics.
- Educational Resources: Position your firm as a go-to resource for industry knowledge and insights.
By focusing on these applications, your engineering firm can effectively use pillar articles to attract and engage your target audience, establishing your brand as a leader in the field.
Crafting Impactful Engineering Articles
For engineering firms, the creation of pillar articles should focus on showcasing unique insights, innovative solutions, and technical prowess. This requires a blend of engineering expertise and skilled storytelling—a combination that our agency, with its team of engineers-turned-writers, is uniquely equipped to provide. Our understanding of the intricacies of engineering topics allows us to translate complex ideas into compelling, accessible content.
4 Reasons to Choose us for Pillar Articles
Once created, an engineering article is a long term asset for your marketing that you can update (if necessary) and use time and again. In essence, a well-marketed article becomes a cornerstone for enticing new prospects into your firm.
A pilar article can bring readers around to your way of thinking, while building trust among your target audience.
Articles are great for building email lists and sales leads. We don’t just write articles; we create enduring marketing assets designed to showcase your firm’s expertise and attract leads year after year.