A content asset is any piece of content (blog post, white paper, video, etc.) that a company uses to achieve a bigger marketing goal. Such assets have the most value when they’re developed and utilized strategically. Content assets should be developed only after you have carefully evaluated your target audience, selected the content’s purpose, and defined your objectives.
Content assets can be categorized into long- and short-form writing or multimedia such as videos or podcasts. Each piece may be ungated (unrestricted access) or gated (restricted access). When it is gated, viewers only gain access to your content in exchange for information like their email address, profession, and job title. Content assets allow you to keep the conversation going and establish relationships with customers over time.
Here are the manufacturing content assets that can produce the best results for your business.