Digital marketing (also known as online marketing) is a term that encompasses all internet-based marketing initiatives. Firms use online outlets such as websites, social media, emails, and search engines to engage with existing and prospective customers. This covers both text and multimedia communications. Most industrial marketers have seen how their digital marketing efforts help them reach company objectives. Marketers have also been able to expand campaigns using free and paid channels. However, the best options depend on the objectives of their marketing strategy. Knowing the advantages and disadvantages of digital marketing will help you, as a marketer, make the right decisions in your engineering firm. Read on to learn the advantages and disadvantages of using digital marketing in an engineering firm.