Engineering Copywriter Blog

Content marketing tips and insights to help grow your engineering audience

How to Create Awesome Engineering Case Studies for Your Business

Creating a case study for your business helps you get noticed and affirms...

April 12, 2021

What are the Best Lead Magnets for Manufacturing Companies?

One of the biggest challenges for any sales team is getting enough leads...

February 22, 2021

Industrial Marketers: How Well Do You Know Your Target Market?

Where have you focused your marketing efforts lately? Have you found the right...

February 13, 2021

6 Subtle Psychological Triggers to Boost Online Conversions

A trigger is a tiny little thing that sets off a proportionally large...

Tips for Writing Great Headlines for your Engineering Articles

What is the first thing you see when you scan or search for...

SEO Basics and Keyword Research Tips for 2022

If you’re trying to drive as much traffic to your engineering website as...

March 6, 2019

Is an SEO Strategy Really That Important?

Short answer: yes. If you’re trying to promote an engineering business online, you...

The Value in Customer Testimonials and How to Get Them

As a marketing manager of an engineering firm, you should already know how...

February 5, 2019

How to Come up With Content Ideas for Your Target Audience

Are you struggling to think of relevant content ideas for your business? If...

How Often Should you post new Content on your Website?

Have you ever wondered how often you should create new content for your...