Toolkit or resource list
People love getting resources that make their work easier. Among the most useful lead magnets are toolkits and resources. These can come in the form of worksheet templates, spreadsheets with built-in calculations or activity logs. You can even create a cheat sheet that enumerates important points of a buyer’s guide or a workbook with complete instructions on the use of a product or process.
This type of marketing incentive can be consumed quickly and can deliver immediate value. You don’t have to create large and colorful pieces to make people want them, either. At the core, all that’s needed is a table, chart, or diagram with clear, practical, and useful information from your experts. Your toolkit’s utility is improved even more if you offer it not only online, but also in a printable format. Some people love ticking off boxes and printed checklists allow them to do just that.
Videos and webinars
Aside from being one of the best forms of content marketing, videos have also grown into some of the most popular lead magnets for manufacturing companies. Try providing a video tool demo, a tutorial on how to complete a process or even a narrated summary of a previous blog post.
Another option is to host a webinar in which you offer awareness training, not only on your services but also in other areas of interest in which you have some expertise. This lets you provide visuals like presentations or even interviews with subject matter experts (SMEs) in a manner that allows people to interact with you at the end of each session. After the webinar, remember to follow up with your audience and gather feedback for further improvement.
Videos and webinars are especially helpful in establishing your industry leadership when you’re able to provide valuable information to your audience. You must cover topics in detail and provide unique insights – customers will return if they’re getting good value out of the time spent.