Steps in Creating Effective Engineering Case Studies
Let’s take a look at how you can create engineering case studies for your industrial business.
1. Introduce the customer.
Engineering case studies should begin with an introduction to the customer and what they do. This helps readers understand why that particular company needed you in the first place. You can share information about the project that you worked on. Other details to include are:
- – The scope of the project, including the limitations of the processes involved
- – The timeline of your involvement with the customer as it relates to the problem at hand
- – The top challenges you encountered along the way
- – The reason your company was hired to do the job or the reason your product was purchased
2. Explain the challenge.
The second step in creating engineering case studies is to explain what challenges the customer faced. It’s helpful to interview your client’s main point of contact and capture their words or thoughts on why you were chosen to help them. Help your readers understand the extent of the problem and how it affects the customer’s overall business. By doing this, new customers may be able to relate and see that they need you too.
3. Develop a narrative.
Guide your reader through the detailed components of the job. You can do this through a form of storytelling. Start from the beginning and tell your readers what worked and what didn’t. Make it engaging and relatable. Don’t forget to emphasize your company’s engineering skills and expertise throughout the narrative to let readers know that you offer a solution and are a worthwhile partner.
4. Provide a solution.
Summarizing the job is not enough to convince people that they should hire you or buy your product. You have to show them why you are the perfect solution to their engineering problems. When creating your engineering case studies, it’s critical to capture exactly how you were able to solve the problem. Get into the specifics by including the equipment involved, the processes done, and the engineering protocols that you used. It’s important to include evidence of the successful outcome, and relate this to the benefits for the client.