Engineering Copywriter Blog

Content marketing tips and insights to help grow your engineering audience

June 24, 2022

7 Things to Consider When Creating Content for Engineers

Engineers can be a difficult audience to write for. A curious engineer will not want to waste time during their search...

June 14, 2022

Where to Effectively Promote Your Content for Engineers

Content promotion is the process of distributing your content to a target audience. It can be done through free or paid marketing channels and...

June 7, 2022

Marketing Tips to Boost Your Engineering Content

The core of almost any type of online customer engagement is the content itself. Content marketing enables engineering firms to get the...

May 30, 2022

How to Create a Content Plan for Your Engineering Blog

A content plan is a document that organizes and outlines the resources, activities, and tasks associated with content development, delivery,...

May 27, 2022

What is Pillar Content and Why Is It Important?

Pillar content is the name given to significant and helpful articles about engineering topics that can each be split up...

May 25, 2022

How to Nail the Market Positioning for your Engineering Business?

Market positioning is the process of influencing consumer perception relative to one’s competitors. On balance, it is a strategic exercise...