Engineering Copywriter Blog

Technical writing is the task of distilling complex subjects down into forms that are easier for the average reader to understand. While communication skills are critical for any business, technical writing is especially important for engineering firms who wish to advertise using a content marketing approach. Engineering technical writing skills are the foundation of an effective corporate blog.

Ideally, you want your writers to be engineers themselves. Writers who understand engineering practices can translate it more precisely into a language that non-experts can access. Plus, an employee who has expertise in both writing and engineering is a major asset to the company. Here are 5 reasons why technical writing skills are crucial for engineering blogs.

1. Explicit communication

An expert in engineering technical writing can explain even the most complex ideas in simple terms. A well-written engineering blog will positively impact your company’s success. These writers walk a fine line, though; they must use language that less technically savvy readers understand, but still satisfy the professional engineers who also read the blog. Engineers will distrust your products if your blog writer does not appear to know what they’re talking about. Meanwhile, readers who don’t have a technical education may get confused and frustrated if the text is too complex. A truly effective engineering technical writer must satisfy both camps.

2. Competence

Engineering technical writing skills can be used to develop articles from the standpoint of the client and require enough expertise to connect with your targeted customers. Experience allows writers to comprehend complicated subjects from the perspectives of both business professionals and general customers. With the proper insight, a good writer can understand the customers’ needs and create relevant engineering posts they’ll want to read.

3. Target audience and connections

Engineering technical writing skills are important when creating and presenting the technical characteristics of products. Sometimes engineers have trouble explaining a product’s advantages in plain English. If those communication troubles extend into your blog, you may end up losing money on it. The right engineering technical writer will convey those high-tech issues in a language a general audience can understand. They generate not only good technical details but also an enjoyable reading experience.

4. Precision 

Engineering technical writing experts must understand how their content is viewed from the standpoint of the customers, not the technicians. They describe how clients can perform a technical procedure in a straightforward and concise manner. A good writer will explain technical concepts and preemptively offer suggestions to help clients solve their problems. Customers who read those engineering guides will learn about the product and accomplish their goals on their own which will, in turn, minimize complaints to your customer service team.

5. Presentation and formatting

Part of true engineering technical writing expertise is the ability to design your blog’s visual appearance. Engineering blog content that is clean and professional showcases your dedication to your product. Engineers are more likely to be loyal if you create engineering content that they can easily understand. Some companies make the mistake of presuming that their clients don’t read their engineering blogs. Don’t fall into that trap. Instead, indulge your readers with useful graphics and pictures that help them engage with and understand your product.

Hiring a technical writer for your engineering blog

The major responsibility of an engineering technical writer is to communicate technical ideas in a manner that customers will understand. Properly executed, engineering technical writing will be both professional and compelling enough to convince customers to engage further with your company. An experienced professional will create readable engineering blog content faster and cheaper than product developers, company engineers, or managers. Hiring a technical writer will save you time and money while also allowing you and other engineering team members to focus on their own areas of expertise. Contact us today if you are looking to hire an engineering technical writer for your content marketing blog.