Engineering Copywriter Blog

Content marketing tips and insights to help grow your engineering audience

May 2, 2022

How to Measure an Engineering Blog’s Success

Engineering Blog's Success

Measurement is critical to understanding what counts as success in the world of marketing. Like any other part of your business, the effectiveness of your engineering blog can only be evaluated by choosing reasonable goalposts and using them to make decisions. To do so, you’ll require a tool (for example Google Analytics) that keeps track of those metrics. You may discover new content development and promotion options in the process. By tracking stats, you’ll be able to see how your engineering blog performance changes as you add new content, tools, and other features that keep visitors coming back to your website. Here are ways to measure the success of your engineering blog.

1. Number of pageviews

Engineering Blog's Success Pageviews are the term for the number of people who have viewed each blog post (or any other specific page on your site). This metric is one of the most essential measurements of an engineering blog’s success, and the overall number is affected by several things. Pageviews are influenced by whether you share your posts on social media, include them in emails, and optimize them for search engines (SEO).

Every post you put out will get its own pageviews number. Each blog post’s success in this field can help you understand what gets the most attention. Here are tips on how to increase the number of page views.

      • 1.  Create excellent blog content and ensure that it is well-optimized.
      • 2.  Create evergreen content.
      • 3.  Provide a great user experience.
      • 4.  Create a sidebar that promotes blog content that is related to yours.
      • 5.  Promote your blog posts consistently.

2. Average time spent on page

This measure indicates how long visitors remain on a particular engineering blog post. Although pageview numbers are the first indicators of your blog’s traffic, the time spent on the website is equally important. Actual time spent on the page indicates whether the visitor is truly reading your engineering content once they find your page. The measure is crucial for active participation and can tell you how engaged readers become with any one piece of writing. 

To improve this metric, try adding images, charts, animations, or short videos to your engineering blog entries to make them more interesting. Improve readability with simple fonts and engaging headers and subheadings. Break big blocks of text into smaller paragraphs. The whole goal is to hold your reader’s interest. When visitors see interesting visuals on the page, they’re more likely to stay and learn what’s going on.

3. The number of returning visitors

Returning visitors are readers who can’t get enough of your engineering content and come back to read what you have to say over and over. When readers return to your blog to reread your engineering content, it usually signifies that it has made an impact and they want to keep referring to it. Here are some tips to increase your returning visitor count.

  1. Begin an email newsletter.
  2. Get people to follow you on social media by posting engaging content.
  3. Create a push notification list.
  4. Publish new content on a regular basis.
  5. Organize a customer loyalty program.
  6. Retarget ads with a purpose.

4. Comments

Comments sections can improve your marketing results but can also create risks. Commenters get to express their honest thoughts about your content, conclusions, products, etc. Often, the results can be positive, with readers discussing how your post helped them solve problems. But it can also just become a place for people to air grievances. Keep a constant eye on your comment segment so you can swiftly reply. That will help you address misunderstandings and build a foundation of engagement with your audience.

5. Social shares

Marketing automation tools make it much easier to monitor social shares. Some track how much traffic every blog post receives while others merely give you overall social media share figures. In either case, you’ll get a picture of your social marketing success. The more people share your content on social media, the more views it will get. If people aren’t sharing your content, it means your social marketing strategy is failing.

To drive the metric up, you want to create simple ways for visitors to share your material on social media no matter where they find it. Your social pages should link to your blog posts. Likewise, each post should contain strategically placed social sharing icons so readers can share on their own profiles with just a quick click or two.

6. Click-through rate

Engineering Blog's Success Beyond sharing information with your readers, the ultimate purpose of any engineering blog article is to encourage action. To do this, add a call-to-action to every post. The proportion of visitors who click on that CTA is known as your click-through rate. Create a CTA for every blog post which sends users to a related post or gives them access to downloadable features or newsletters. Calls-to-action that feel useful get the most attention. And the higher your click-through rate, the better the statistical performance of your engineering blog.

7. Conversions

The conversion measure is significant since it indicates how many new engineering customers your company gains as a result of your engineering blog post. This shows that they trust you and believe that you can help them with their engineering problem. As marketers, it is important to understand how to make a CTA that converts. Incorporate “in-text CTAs” – internal links to other content on your website – into your engineering blog’s material as well. This raises the number of CTAs per engineering blog post, which enhances the chances of further conversions. Here are other helpful tips to boost your conversions.

  1. Include a pop-up on your website.
  2. Remove any unimportant form fields.
  3. Add testimonials, reviews, and logos to your website.
  4. Remove any potential sources of distraction.
  5. Make the first step as simple as possible.
  6. Add a third-party registration service.
  7. Add a live chat feature to your website.
  8. Make a money-back guarantee available.

8. Blog subscribers

For most businesses, blog posts are the first step in the sales process. They establish trust between the customers and the marketer, laying the groundwork for a long-term client relationship. Increasing the number of blog subscribers can boost your company’s potential. Moreover, combining a smart email marketing approach with the creation of quality content improves lead acquisition, retention, and conversion. You can make better use of your email strategy if you have more blog subscribers.

Why measure your engineering blog’s success?

It’s simple to keep track of how well your engineering blog performs if you know what indicators to check for and ways to measure them. This will not only inform you how well you’re pleasing your audience but can also provide you with ideas for future posts and indicators of which past articles to improve. If you need help with your engineering content, do not hesitate to drop us a line.

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