Content marketing is not quite as simple as it appears. If you want to transform your engineering blog into a brand powerhouse, you’ll need to do better than just write what interests your team and the management. You must plan your output ahead of time and publish it consistently regardless of the circumstances. A blog planner is a tool that helps you keep track of all of your posting details. This encompasses blog entries you’ve previously written, edited, published, and promoted, as well as those you intend to develop in the future. It’s also a wonderful spot to come up with new concepts and archive them.
A good blog planner could either be a marketing tool software or a simple excel sheet – examples are Asana, CoSchedule, and Trello. For excel sheets, it must contain the blog entry’s title, writer, objective, meta description, keyword and frequency, links, the date on when it will be published, timeline, and call to action. Your blog planner can help you build your business if you utilize it properly.
Here are the greatest advantages of using a blog planner for your engineering content: