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What Manufacturing Content Assets Produce the Best Results for Your Business?
Dean McClements
/ July 8, 2022
A content asset is any piece of content (blog post,...
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5 Elements of an Effective Case Study
Dean McClements
/ February 14, 2022
Various case study elements need to be implemented well in...
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What are the Best B2B Marketing Strategies in 2022 for Engineers?
Dean McClements
/ August 5, 2022
The digital age has transformed the way marketers engage with B2B...
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How to Create Awesome Engineering Case Studies for Your Business
Dean McClements
/ April 12, 2021
Creating a case study for your business helps you get...
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5 Tips for Nailing Your Engineering Website Copy
Dean McClements
/ January 1, 2025
In an ideal world, visitors would land on your website...
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Content Writing
8 Steps to Writing a Killer Video Script
Dean McClements
/ November 19, 2021
Videos have long proven their worth as effective marketing tools. Publishers who use them enjoy higher engagement and follower growth...
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8 Important Details To Include In Your Engineering Brochure
Dean McClements
/ November 17, 2021
Brochures are effective and inexpensive marketing tools used to advertise businesses’ products or services. They are widely used among different...
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4 Reasons You Should Publish Engineering Guides
Dean McClements
/ November 16, 2021
The web provides today’s readers with so much content covering many different industries. Among the more useful and educational types...
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How To Create The Best Marketing Content For Engineers
Dean McClements
/ March 4, 2021
Engineering is about solving problems efficiently and effectively. As a result, engineers tend to focus on what is most practical...
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Marketing
What are the Best Lead Magnets for Manufacturing Companies?
Dean McClements
/ February 22, 2021
One of the biggest challenges for any sales team is getting enough leads to generate a sale. This is what...
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5 Content Marketing Essentials for Manufacturing Companies
Dean McClements
/ February 17, 2021
Manufacturing marketing has moved towards digitalization. Marketers now use technology to promote their products and services. With this transformation, it...
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How to Plan Your Digital Marketing Strategy for an Engineering Audience
Dean McClements
/ February 15, 2021
Planning is essential to make your digital marketing campaign successful for an engineering audience. Many companies invest a lot of...
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Industrial Marketers: How Well Do You Know Your Target Market?
Dean McClements
/ February 13, 2020
Where have you focused your marketing efforts lately? Have you found the right strategy to build up your business and...
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