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How Do You Rate Your Content Marketing Success as a Manufacturer?
Content marketing helps marketers showcase their brand’s value while also...
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8 Steps to Writing a Killer Video Script
Videos have long proven their worth as effective marketing tools....
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6 Reasons Why You Need a Website Copywriter to Stand Out From the Crowd
The modern world is dominated by competition. You see this...
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9 Essential On-Page SEO Elements To Help Optimize Your Website
As an engineering company marketer, it makes sense for you...
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8 Steps To Writing Powerful Homepage Content For Your Engineering Website
We all know a great homepage when we see one....
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Content Writing
What to Expect When Aiming for Weekly Engineering Blog Content
Blogging can allow your engineering firm to display and convey its expertise, and eventually establish itself as an authority in...
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How to Write an Effective Problem Statement Example
A critical part of any white paper is the problem statement. It is a brief, concise description of a company’s problem, plus a...
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10 Vital Blogging Tools an Engineering Firm Needs to Get Started
Industrial marketers use a variety of blogging tools to give their engineering blogs more punch and boost their efficiency. Blogging...
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Effective Steps to Writing a Compelling Executive Summary
An executive summary is an overview of written content such as a white paper. It serves as the introductory section of the report...
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Marketing
What Do Engineers Look for When Making a Purchasing Decision
When it comes to determining a purchasing decision, engineers favor information with extensive details. They include schematics, case analysis, and...
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Tips to kick start an Inbound Marketing Strategy for Engineers
Establishing the ideal Marketing Strategy for Engineers is very important if you want to grab their attention and also make them trust...
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5 Awesome Thought Leadership Examples from Engineering Industries
Engineers value experts. They tend to mistrust people who offer advice with no solid track record in the industry. That...
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Email Writing: 9 Tips for Crafting Effective Emails That Appeal to your Engineering Audience
Email is one of the best tools to communicate with colleagues, business partners, clients, and potential customers. When implemented correctly,...
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White Papers
6 Benefits of Publishing an Engineering Case Study For Manufacturing Firms
Engineers take pride in their work and accomplishments. And like everyone else, they love showcasing these accomplishments and sharing them...
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Everything You Need to Know About Engineering White Papers
A great marketing tool that can elevate your engineering company to new heights is the release of engineering white papers. White papers...
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How to Create Awesome Engineering Case Studies for Your Business
Creating a case study for your business helps you get noticed and affirms your authority and credibility. This is especially...
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