Engineering Copywriter Blog

Content marketing tips and insights to help grow your engineering audience

March 25, 2022

Essential On-page SEO Elements to Help Optimize Your Website

On-Page SEO Elements

The majority of marketing managers place great significance on improving their online search ranking position. Rankings are heavily influenced by the presence and prominence of SEO elements on the webpage itself. On-page SEO elements help specific web pages achieve higher positions on search engine results pages. 

The term “SEO elements” covers HTML feature code, domains, headers, and keywords, as well as the page’s text itself. One key purpose of SEO on-page elements is to help search engine crawlers recognize what is on your website. This helps your website rank so that you get more clicks and reach more of your target audience. Try to focus on the following on-page elements that can help optimize your website.

Engineering blog optimization

1. High-quality content

On-Page SEO Elements First and foremost, always generate unique content. The creation of high-quality engineering content must be the first step toward any on-page SEO element strategy. If your engineering content is not intriguing, entertaining, or shareable, you won’t captivate your readers and they won’t return for more.

You can begin gathering content ideas for your own engineering blog by looking through other well-known websites, but this strategy won’t last long. It is important to generate unique engineering content that reflects your brand’s personality.

Choose engineering topics that address your audience’s concerns. Your material is more likely to captivate them when you address their inquiries. Posting regular, unique, and high-quality content encourages engineers to visit your blog frequently.

Finally, get creative in the way you present your material. Include other on-page elements on the web pages rather than focusing on text alone. You can also make your engineering blog more interesting by including graphs, photographs, animations, GIFs, etc.

2. Succinct meta descriptions

A meta description is a critical on-page SEO element to include with each engineering blog entry. Meta descriptions are text fragments that appear under the page’s headline in the search engine results. Search engines use them to compile and list information about the blog. 

As a result, it’s crucial to integrate important keywords into each meta description. These descriptions should be brief and to the point. Google limits their length to 150-170 characters. When a meta description exceeds the character restriction, Google will most likely shorten it. If you can’t keep your description short enough, at least place your keywords at the beginning so they won’t get cut off.

3. Relevant title tags

Every element of your webpage should include title tags that clearly state what the page is about. It will provide context for the search engine bots and assistance to visitors. 

Keywords should be used to optimize title tags if possible. Title tags, like meta descriptions, are restricted by character count – they should be 50-60 characters. Any characters beyond that number won’t get seen. Again, it is a very good idea to frontload the keywords like you did with the meta description.

4. Descriptive URLs

The URL (Uniform Resource Locator) is the location of a specific website, page, or file on the internet. Just like meta descriptions and page titles, URLs can assist both the search engine bots and your target audience in determining your page’s purpose. Add keywords into your URLs to turn them into quick identifiers and help your search-engine ranking. Try also to indicate that your content is engineering-related.

Limit each URL to 50-75 characters. This ensures that it will show properly when someone searches your targeted keyword.

5. Internal linking

On-Page SEO Elements This on-page SEO element does not really take much time and effort but it can pay off big time. You may encourage visitors to spend more time exploring your engineering website by including internal links on each webpage that lead to more of your content.

This method can help you improve your site’s overall traffic and increase the amount of time visitors spend on your site. Internal linking also makes your webpage more likely to get indexed. To optimize internal linking on particular engineering content, remember to use descriptive keywords in the anchor text where you add the internal link.

6. Subheadings

Subheadings help make your engineering blog content more readable. Search engines examine your article by subdividing it into sections; breaking it up into logical chunks improves the bot’s accuracy. And naturally, the organization also helps engineers read your content more easily. 

Utilize H2 and H3 tags when creating your engineering content to draw attention to the sections. Many SEO professionals suggest including keywords or variations of them in the subheadings, even if it isn’t required. 

Not all engineers have the time to read lengthy engineering blogs. Effective subheadings help them skim through the content and see if it is worth their time. When your readers find what they are looking for, they will be far more likely to read the entire engineering blog post.

7. Responsive website

Responsive designs help keep websites optimized for all types of screens. “Responsive” is simply the term for a modern web design approach that helps it appear organized and attractive on any screen size. The site will automatically adapt to the display on a desktop, laptop, tablet, or smartphone.

The days when internet access was restricted to desktop computers are long gone. In 2018, smartphones alone accounted for 57% of all website traffic worldwide. This demonstrates how individuals conduct web searches. You might miss out on prospective customers if your site is not responsive.

Use Google’s Mobile-Friendly Test Tools to check whether your site is mobile-friendly. 

8. Fast page loading speed

The speed at which your page loads has a significant effect on the customer experience. On smartphones in particular, when a page takes longer than 3 seconds to open, consumers are likely to leave the website. To monitor your page processing speed, visit Google PageSpeed Insights. To boost the pace even further, make sure that all media on the page is compressed.

Optimize your website with on-page SEO elements

On-page SEO elements are vital for every SEO operation’s effectiveness. You must create high-quality engineering content but you also have to keep the algorithm happy. To improve your search engine ranking, include on-page SEO elements and optimize your website’s formatting. It demands you pay attention to your headlines, meta descriptions, and addresses, among other things. Finally, you should prioritize customer experience in your SEO techniques. Don’t hesitate to contact us for high-quality and SEO-optimized engineering content.

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