Engineering Copywriter Blog

Content marketing tips and insights to help grow your engineering audience

December 25, 2021

How to come up with engaging content ideas for your Engineering blog?

content ideas

Creating an engineering blog needs great content ideas and is a great way to acquire traffic from online sources, generate leads, and build an audience. The challenge that comes from this is figuring out not only what to post on your blog, but also when to post it. However, the toughest thing for most people is figuring out the ideal blog post topics. These content ideas can take a lot of time to identify great topics that will keep engineers engaged and bring your business more leads. Here are a few tips and tricks, outside the usual keyword research, you can use to identify some engineering blog topics that might be really helpful.


writing for engineers


Check the analytics

A good way to find engineering blog topics is to check your analytics. This will show you what pages of your website are visited more often and what content people like the most. When you start getting an idea of the most prevalent, popular topics, you can find some interesting topics a whole lot easier. The main focus has to be on keeping things simple, so if you have more complicated topics, it makes sense to split them into multiple posts or write a series.


Social media suggestions

Sometimes, your social media audience might request certain topics, or ask questions that can prompt some ideas. As always, it’s a great idea to listen to your audience, as they will let you know exactly what type of content they want. This will open up your eyes to some really interesting, unique content ideas that would be hard to identify otherwise. The same can be said if you read your blog comments.

Generally, when your audience is interested in something, they will let you know. Whether that’s via forums, blog post comments, or social media, that depends on their own style and how they communicate with you. But people are not shy when it comes to sharing their ideas, so you can learn quite a lot about their wishes and what they like the most.

Another great place where you can find topic ideas is Quora. This is a questions and answers website where people ask questions and expect others to answer them. You can see what engineering topics are requested and whether there are any answers/solutions for them. It’s a great way to come up with topic ideas. Plus, Quora can also be great for SEO, so you can share links on there if you want.


Recent project requirements

This is a good idea because you can focus on technologies used for specific projects, talk about the delivery process, even the challenges that you encountered during that project. It can be a case study or just a blog post regarding the difficulties you can encounter during certain types of projects. You should keep the client name/info out of this discussion, just to be on the safe side, unless you have their approval. It’s a great idea and approach, and one of those things that can make a huge difference.


Engineer history

You can also use the engineering blog as a way to talk about various engineers from human history. You can choose to go for a biography of a known engineer, or if you want, you can interview current engineers. This can be a great set of ideas since you can outline all kinds of different topics. You can ask them about the industry and how they feel about it, the challenges they face as a professional engineer, what project they liked the most, and so on.

You always want to keep things fresh, so coming up with a variety of unique, distinctive ideas can really make a difference. It’s always about bringing in something interesting for the audience. Needless to say, you want to have content variety, as that’s what gives the most value to your engineering blog. But this can be one of the topics you want to pursue, and it can indeed be a valuable one to focus on depending on your niche.


What tools are you using for any project?

This can be a great topic because it’s a treasure trove with all kinds of creative, distinctive things to consider. You want to outline what tools are great to use, what features they provide, and how valuable some tools can be for an engineer. You always want to offer a unique perspective on the industry, more specifically a personal one if you can. All the little things might be very appealing for a lot of people, and that’s exactly the thing you need to take into account in a situation like this.


What is your problem-solving process?

Many engineers are actually very interested to learn about how you tackle various challenges you face every day. Getting a new perspective when it comes to the problem-solving process can be very efficient, valuable, and provide many great benefits. Not only do you get to establish yourself as an industry expert and offer assistance, but at the same time, it also helps others in dire need of assistance…


Translate some of the current datasheets

A lot of information can be really hard to digest and work with, so translating current datasheets and rewriting parts of them can be a stellar content source if it suits your industry. It’s always important to make the most out of all the data you have, and datasheets can indeed be a great resource for you to focus on. It all comes down to avoiding any rush and making sure you are implementing the right data pieces all the time. Remember, you want to keep things interesting, so adding this type of content into the mix can offer the variety you want.


Comment on current publication news

People that follow an engineering blog always want to see your perspective when it comes to industry news and ideas. Offering that is actually very handy, and it will bring in a new way for you to create content. You want to ensure that you stay up to date with the engineering industry news and tech, and then you can start sharing your perspective. It will actually help a lot to do this since it improves your branding efforts. Plus, some publications may not present all the facts and details, so you can easily correct their mistakes, while also making sure your audience has all the info that it needs.


Review some of the latest engineering tools

Writing reviews isn’t overly common on an engineering blog, but it can be a great drawcard providing it suits your engineering industry. You want to write reviews especially for items that your engineering readers would want to use every day. This can be related to any type of hardware, but also any software tools. The truth is that many engineers have questions regarding hardware and software, but they often don’t find someone to help them. You can be that person, and rest assured you can help a lot of people. You just need to have the appropriate content ideas for your prospective clients.


Current/latest legislation

You want to inform your audience about anything related to legal changes or news. The legal system can affect engineers quite a bit, so you always want to keep them informed about anything that ended up modified. Not only can it be a major challenge, but it’s one of those things that you want to address as much as you can. In the end, every topic is important, however, the legal spectrum specifically is something all engineers should know about. Always add the caveat that you’re not provided legal advice, but commentary or opinions on updates and changes. Always link out to the actual legal legislation so readers can do their own due diligence.


writing for engineers


Staff profiles

It’s always a great idea to showcase your staff via blog posts. Not only will this diversify your engineering blog, but it also adds character and makes it more appealing to readers. Plus, many want to know more about your staff, their background, how they work and so on. All the little things matter, so make sure you create some staff profiles and publish them. Then you can see the engagement rate, listen to feedback and improve. It’s one of the better content ideas that can help spruce up your blog content in an appropriate manner.


Report from trade shows/ conferences

Many engineers want to know what happened at the latest conferences or trade shows. Going there and reporting directly from such an event is definitely going to bring you some traffic. As always, you want to share facts and as much information as possible.



These are only a few of the many topics that you can focus on for your engineering blog. The truth, however, is that it can take a lot of time to identify new topics and also write the engineering content you want. Keyword research is a vital tool, to check what people are searching for and for researching great content ideas. Our team is here to help, and we provide topic generation as a part of our blog writing products. If you need very high-quality engineering content and amazing topics to write about, don’t hesitate and get in touch with our team today. We are always ready to assist with professionally written engineering articles!


While it is true that creating high-quality engineering white papers can be time-consuming, there’s no question they can help build your brand reputation. If you need help creating a comprehensive engineering white paper for your company, drop us a line!


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