Blogging can allow your engineering firm to display and convey its expertise, and eventually establish itself as an authority in the engineering industry. Once you’ve demonstrated that you understand what you are doing, engineers will be more inclined to use your services.
Figure 1. Impact of Monthly Blog Posts
According to a Hubspot research project, businesses that posted 16 or more monthly blog posts received nearly 3.5 times the amount of traffic as to those that posted zero to four articles. Those frequent posters received about 4.5 times as many leads as well. To realize the business benefits of blogging you must post at least once a week. Here are the things to expect when aiming to create weekly content on your engineering blog.