5. Promote new and innovative products and services
If yours is a large corporation, you probably offer multiple items or services on a regular basis. Email newsletters help you spread updates regarding new items and keep your subscribers up to date. It’s useful, particularly for subscribers who have been on the email list for some time and have not looked at your products in a while.
Provide technical info on the new product in your email newsletter. Make it interesting by showing the features and the benefits.
6. Effective conversion tools
Email newsletters are great ways to send special offers and incentives to your subscribers. Whenever an engineer gets a newsletter containing a special deal, it could be the extra push they need to purchase, making these newsletters effective conversion tools.
Develop a customized coupon code that will be sent out solely to the mailing list. It will help you assess how effectively the newsletter is delivering as a marketing tool. You can measure how many people use the discount coupon on the website and see how many people converted. Doing so will assist you in making future promotional decisions!
7. Generate a good return on investment (ROI)
With a minimal operating cost to go along with all of the above advantages, it’s no wonder that email newsletters generate high returns on investment. According to the latest survey of selected marketers, email is a highly effective digital marketing medium, particularly in terms of ROI.
In a survey of B2B marketers which was carried out in January 2021, 38% of respondents said the efficiency of their email advertising operations had improved (somewhat or substantially) through 2020.
Brands gained $36 per dollar spent on email marketing, according to a 2020 survey of marketers from around the globe. The retailing, internet, and consumer products businesses had the greatest return on investment, at $45 for every dollar expended. This indicates that email marketing outperforms other methods such as social networks, direct mail, or sponsored search.
The power of an email newsletter
If you’re looking for a way to better leverage the web’s power to attract new clients, don’t underestimate email newsletters. They are simple and convenient digital marketing tools that will benefit most marketing teams. One can contact engineering clients directly through the newsletters. Not only will you be able to deliver value to customers, but you are more likely to hold onto them as long-term clients. If you are looking to hire a technical copywriter to add more content to your email newsletter, drop us a line.