3. Connect with customers
Figure 3. The rank of channels where consumers connect with brands
With the increase of social media engagement, many brands are only now realizing the importance of engaging with clients there. But the trend is moving quickly. Companies wield social media as a promotional tool. But success is about more than the simple number of subscribers.
Engaging with engineers positively benefits the engineering firm’s income since it promotes customer trust. Based on a recent study, 76% of consumers prefer to purchase from a brand with whom they have a personal connection, and 57% are more inclined to extend their spending when they have a personal connection with the brand.
Furthermore, social media can help humanize your business. Modern clients want to see the faces behind their favorite businesses, with 72% of customers feeling more engaged with a company whose employees post content on social media.
Employee-made videos that give recommendations or commemorate special occasions such as company anniversaries are excellent for establishing relationships with clients and demonstrating a company’s dedication to transparency.
In contrast to traditional media, which only allows for one-way communication, social media for engineers makes it possible to have an actual dialogue. Engineering firms who use social media to develop engaging content have access to the relationships that their customers will value.
4. Enhanced SEO
Strategies that focus on social media for engineers help you rank in search engines, though the link is not explicit. The hyperlinks you broadcast across networks raise brand awareness. This adds up and has an impact on search engine optimization (SEO).
If potential clients feel your content is useful enough to engage with and share, they become de-facto product advocates for you. This boosts your prominence, enhances your traffic, and creates linkages in the end.
From Google’s perspective, such backlinks increase your brand’s entire website authority. When customers frequently share your material on social media with other engineers, it produces indicators that your postings are beneficial to the engineering customer base. This then alerts Google that your content is reputable – thus improving your search rankings indirectly.