So you’ve got got a great website showcasing your products and services. That by itself, however, won’t gain you customers. Searchability is critical. You want to reach people and potential customers who are searching for the style of product or service that you offer. You want them to come to you rather than your competitor. Blog content creation is an important inbound marketing priority for marketers. According to Hubspot, content marketing draws as many as three times the number of leads that traditional marketing methods generate while simultaneously bringing the cost down by 62%.
Every blog post is an opportunity for your page to be indexed and show up in search engines through organic search methods. If your website has an empty blog section, search engines like Google, Yahoo!, and Bing cannot rank your website and you should expect your page to land two to three pages deep in the search results. Talk about literally falling behind your competition!
Search engines favor websites with new and fresh content and keywords when they index pages. Posting engineering blog entries can be a long term strategy for search engine optimization (SEO) and for increasing your visibility and overall online presence.
2. Build your authority and branding through your engineering blogs
Engineering blogs aid in building your business’ authority and establishing trust with customers. According to Demand Gen Report, 47% of buyers view between three and five pieces of content before engaging with a sales representative.
By consistently posting informative and engaging blogs (not mere sales pitches), customers will view your content as valuable and therefore consider you the go-to expert, a reliable business to which they should go to when they have the need. Your blogs show your experience in the field which, in turn, makes consumers trust your brand more.
Publishing engineering blogs is an inexpensive way to increase brand awareness and to promote your company to others in your industry. Done consistently, blogging will help to position your business as an industry leader.