Storytelling, like mechanical engineering and technical mathematics, is a discipline. Great storytellers invest years developing their art and refining their skills. They know how to improve a seemingly boring situation by using words and phrases that elicit a response from an audience. This skill is particularly useful for engineering brands looking to boost their engineering authority.
For instance, harnessing the power of storytelling to propose a concept to prospective customers is critical when negotiating. Your proposal must be succinct while still being compelling. Presenting a pitch is similar to telling someone a tale.
When relating to publicizing a modern technological achievement, storytelling describes how it got accomplished, why it is significant, and who would profit. Media releases, research papers, podcasts, and posts on social media platforms, act as key elements that contribute to the storytelling of this achievement.
Read on to understand how storytelling can boost your engineering authority.