Engineers take pride in their work and accomplishments. And like everyone else, they love showcasing these accomplishments and sharing them with the world. One of the best ways to achieve this is an engineering case study that allows other engineers to both learn about and learn from your work. A strong engineering case study is a very powerful marketing asset for your business.
If you’re considering putting together an engineering case study, chances are your target audience is the engineering community. Like most technical professionals, engineers love learning from experts. They enjoy reading insightful content that helps them with their work. Below are some benefits of offering this sort of content:
1. Internal and external recognition for your Engineering Case Study
When your company discovers a new invention or has improved an existing process, the publication of an engineering case study about it will send the message to those who did the legwork that you value the effort they put in. By showcasing their process and results, they will get recognition in a different and very public way. In return, this will help increase your engineers’ morale and encourage them to do more and be more.
Additionally, the individuals behind your company will no longer be faceless names working behind the scenes. Yours will become a company of real people working together to improve others’ lives. This will allow your engineering readers (and any other target audience) to get to know your company better and to gain an up-close view of how your manufacturing firm works as a team.
2. Positions your brand’s authority.
It takes more than mere testimonials and surveys citations to win over a target audience composed of engineers. One solid way to gain their trust is through published engineering case studies. This type of content is built on the premise of actual research conclusions. As such, they hold the sort of credibility necessary to position your manufacturing firm as an authoritative figure in your industry.
Similarly, by consistently publishing insightful and stimulating case studies you’ll be able to establish yourself as a thought leader in your niche. It allows you to showcase your expertise, which is what thought leaders do. Additionally, case studies increase brand exposure by providing relevant content that engineers will find useful in their day-to-day work.
3. Provide social proof.
In a world where the internet is one of the major sources of information, it is easy to get lost in a sea of websites that each provides relevant data to their readers. One of the main things that an engineering case study can provide your manufacturing firm is social proof. It can give your brand an added element of professional validation through the documentation of your achievements and milestones.
Aside from that, the information that you present helps demonstrate your manufacturing firms’ credibility to potential clients and customers. You can include learning points during the process which will position you as a helpful and generous organization that helps clients solve their engineering problems.
4. Increase customer base for your Engineering Case Study.
As a manufacturing firm, clients are among your greatest assets. They are, of course, the people who have already decided to trust your company. One of the best things you can do is share a story with them through your engineering case study. This will send the message to your clients that they are also active participants in the resolution or completion of the project. Aside from that, including your existing clients in the story will make them look good, which also works to your benefit. After all, a happy client can recommend you to their other partners as well.
Additionally, by including your existing clients in the narrative of your engineering case study, potential customers will get a view of how things work behind the scenes. It will show them the extent of your client-customer relationship and what it’s like to work with you. Through these insights, you’ll be one step ahead in the game of gaining more clients in the future.
5. Publicity tool.
High-quality engineering case studies do not have to be confined to your website – they can be published in other media outlets as well. You can always submit them to local newspapers, magazines, and online journals and publications. Just remember to tweak them in such a way that they will not be pure duplicate content. You can also repurpose them into smaller offerings like slide presentations or infographics to share on your social media accounts. Adding snippets of your study to industry-specific LinkedIn groups that have members within the same industry is also a good method to reach more potential clients.
Similarly, your case study can be used as a good source material to send out to prospective clients with similar technology needs as the subject client. The case study is a great thing to use as part of your email pitch or slide presentation when you meet them for future partnerships. The in-depth discussion involved will do much of the selling for you.
6. Content spin-off on your Engineering Case Study.
If you are working on your content marketing strategy, your engineering case study will give you spin-off content to add to your website. Think of your case study as in-depth research from which you can draw a few of the key takeaways for use as other central topics. The content can take the form of blog posts, podcasts, video features, and newsletters, just to name a few. It’s also great to add additional information that was not found in the case study but which your readers might still find useful.
Additionally, publishing interrelated posts boosts your page ranking and overall domain authority. Internal linking to related posts within your website helps with your search engine optimization (SEO). It has three main purposes which include being an aid to website navigation, distribution of link juice or page rank and authority, and defining the architecture and hierarchy of your website.
Creating engineering case studies might seem expensive and time-consuming for some manufacturing firms, but when used properly their value is undeniable. If you are struggling to produce this type of publication for your company website, some experienced professionals can help you structure your content and make it comprehensive and SEO-friendly. We at Engineering Copywriter have the experience and expertise to help you turn your current project into a high-quality engineering case study.
