Engineers value experts. They tend to mistrust people who offer advice with no solid track record in the industry. That is why thought leaders in the engineering field are so highly valued. According to studies, B2B marketers believe that thought leadership results in 17% more requests for proposals (RFP). In the same study, 37% of business decision-makers and 41% of C-Suite executives have RFP’d a vendor because of their thought leadership.
Image Source: Engineering.com
A true thought leader will have a proven track record and an established contribution to engineering developments and innovations. If you are thinking of positioning yourself in such a leadership role or maybe helping your company become a thought leader, below are some examples for inspiration.
Golder is a global organization that provides consulting, designing, and construction services in earth, environment, and energy areas. The company is employee-owned and has over 155 office locations in more than 40 countries across the globe.
The Golder insights section of their website is a great example of thought leadership at play. Their thought leadership articles provide thought-provoking and actionable viewpoints that discuss the latest trends in science and engineering. Topics cover categories such as construction, pipelines, mining, manufacturing, transportation, tunneling, and waste, among others. Through their thought leadership content, Golder is able to showcase their expertise in the areas where they offer various services.
2. IBM Corporation
In case you didn’t know, The International Business Machines Corporation (IBM) is a multinational company that manufactures and sells computer hardware, middleware, and software parts, and also provides hosting and consulting services in the realms of mainframe computers and nanotechnology. The company’s THINK blog platform is a fantastic thought leadership example.
It features several thought leadership articles to help readers and target audiences in various fields including cybersecurity, health, and wellness, women empowerment, corporate citizenship, and electronics among others. The blogs featured in this web page are written by IBM leaders, its researchers, scientists, and even academics and experts across multiple industries.
IBM is among the top thought leadership examples worth following because they’ve learned how to provide unique and innovative solutions to their market.
3. Bliley Technologies
Bliley Technologies is a designer and manufacturer of low noise frequency control products such as oscillators, transducers, and multiplexers. Its market includes aerospace, military, telecommunications, and smart vehicles among others. Their Bliley blog is another perfect thought leader example that features multiple contents for their target audience.
The company- through its blog – focuses on targeted topics that discuss its products and the factors that affect them. This is a good strategy for companies to show their expertise by providing relevant and timely content to their target audience.
ExxonMobil is an industry leader in the energy and chemical manufacturing businesses. The company develops and applies next-generation technologies and has 4 brands under its company umbrella: Esso, Exxon, Mobil, and ExxonMobil Chemical.
The company features Energy Factor, an online resource that features cutting-edge technology and innovations. It provides various thought leadership articles and blog posts created by most of its management team including their Chairman and CEO, in its perspectives blog. The blog essentially provides its audience with news and updates about the industry and the company itself.
5. GE Power
General Electric (GE) Power is a segment of the GE company – America’s multinational conglomerate incorporated. The company focuses on power generation technologies and prides itself on being a world energy leader that provides equipment, solutions, and services across the energy value chain.
Its insights blog is a great example of thought leadership pieces from various experts in their organization including their leadership team. Their President and CEO for GE Steam Power, Michael Keroulle is also noted for contributing various mind-invoking pieces in their blog.
The process of positioning your company as a thought leader isn’t a straight-line path. There will be ups and downs, twists and turns, and many bumps along the way. Nevertheless, thought-leadership status can open up opportunities for your brand. Whether you focus on filling a content gap, educating target customers, or providing new and innovative resources is entirely up to you. If you need help creating comprehensive and insightful engineering content to help boost your status, drop us a line and we can talk through how to best position you to be one of the next thought leadership examples on this list.