A Thought leadership strategy is more than just content
With manufacturing and engineering sectors at saturation point, thought leadership content does more than highlight your expertise in a given field. It helps you stand out from the masses and keeps you ahead of the competition. But what is a thought leader?
A thought leader is a person (or business) who is considered an expert in their field. They are a subject matter expert (SME), who provides insights and opinions into a topic to inform others.
When done right, it’s the perfect tool to market your firm as an industry trendsetter. At Engineering Copywriter, our team has the expertise to develop thought leadership content and the know-how to develop a winning strategy that establishes authority and trust in your market.
5 reasons why you need thought leadership content
Parade your expertise.
Thought leadership in marketing draws people in, especially engineers who are keen to soak up knowledge and expertise on a topic.
Establishes credibility overnight.
By publishing thought leadership articles as part of your engineering marketing strategy, you will quickly be seen as an authority in your field
Build trust, instill confidence.
Thought leadership also helps to build trust among potential prospects, who begin to feel more confident knowing that you are the expert.
Lead your audience.
Posting thought leadership articles by experts in your engineering firm will undoubtedly speak to your target audience, especially if your prospects are struggling with a problem in their business, or don’t fully understand some new industry news.
Position yourself as the experts.
It’s going to position your SMEs, or the CEO highly with your audience. And even if they don’t reach out to you immediately, then they will surely have you front of mind when they need help.
Turn content into business development
These content pieces are more than just articles. They are highly effective marketing tools that can be used at key stages of your business development and sales cycle.
Why Engineering Copywriter are the go-to experts for thought leadership content
Engineering Copywriter can help you create thought leadership articles. We will interview your expert, and through the use of questioning, draw out the most relevant information to discuss. Following research and an interview, our engineering writers will then draft your thought leadership article for approval.
How our 3-step thought leadership strategy works
A discussion around your overall brief, goals, and what you want to achieve with your thought leadership piece
Our team will research and prepare relevant questions, then carry out an interview with your CEO, or subject matter experts
One of your engineering writers will produce the article, and we’ll have our technical editor review it and carry out our standard checks before submission
That’s it. You don’t need to lift a finger. This means you can get back to doing what you do best and let us get on with the writing.
Thought leadership FAQs
A. Our writers, and proofreaders, have various engineering qualifications and hands-on industry experience across different sectors. They combine their love for writing with their engineering know-how to create amazing content. Our team works remotely from various locations.
A.We have experience writing for many sectors in the engineering industry. We research your business products and services in detail, as well as getting to know your tone and style. For thought leadership pieces, we also interview your CEO or subject matter experts. You can see samples of our work here.
A. You do. Once all payments are received and final work approved, you own the content.
A. Yes. Writing engineering content requires substantial commitment, time and resources. We only schedule a project after payment is received.
A. Thought leadership content doesn’t rely on too much input from you. After our initial discussion on your thought leadership strategy, we will interview your CEO or subject matter expert. We will then submit the final article for review, once it’s complete.
A. Google Docs. We will send you a link to the doc that includes the content, a list of sources used for research, as well as a screenshot of our plagiarism check.
A. No. Our expertise and focus is engineering content writing only. We do not have the resources or skills in-house to produce graphics.
A. No problem, we can revise it until you’re satisfied. It’s one of our guarantees.
A. Yes. We require any revision requests within 5 working days of submission, otherwise content is considered approved.
A. That depends on the extent of revision requests and our capacity at the time. We prioritise minor revisions as soon as possible. For more substantial revisions, we aim to start within 48 hrs and will communicate a timeline with you.