A newsletter is a form of news release that is sent via email It predominantly includes informational content and
promotional content .
Once prospects have subscribed to your mailing list then they expect to hear from you, and there’s no better way than regular newsletters. Newsletters help to nourish and potential leads, and are an important aspect for any B2B businesses serious about their engineering marketing plan.
What should an engineering
The first thing to note about writing a newsletter is that they should not be abused. Your email subscribers have trusted you with their information, and don’t expect to be bombarded with a sales pitch every week. An engineering newsletter should contain high quality content that’s useful to the reader.
When it comes to writing for engineers, they want to be informed. Done properly, you will soon be considered a great source of information for them, and help to develop your brand. Each sector of engineering is different, but there are several options to consider, that you may want to include in your engineering newsletter. Some ideas are:
- The latest informative blog(s) from your own business
- Any current trends in the marketplace
- Guides or ‘how-tos’ for an engineering problem
- Links to any helpful tools or resources
- Any offers or special promotions
Q: How often, if ever, would you like to receive promotional emails (e.g., coupons, sales notifications) from companies that you do business with?
85% of your subscribers
want to hear from you every
According to a survey by marketingsherpa, around 90% of those surveyed, just over 85% wanted to receive communication from companies they do business with at least once a month, and over 60% said at least once a week:
This shows that your email subscribers actually want to hear from you, and on a regular basis. You should send out some form of email newsletter at least once a month as part of your engineering marketing plan.
4 major reasons why you need a
newsletter for your engineering firm
Slashes advertising costs.
Once you’ve had the initial outlay of getting a customers details, you never have to advertise to them again. You can market to them using your newsletter (unless they unsubscribe).
Automated content engine.
Newsletters can be prepared in advance and set up with automated delivery, so that you can schedule them easily as part of your content plan.
Turn readers into paying clients.
A regular engineering newsletter can continually and subtly educate readers about your engineering products and services.
Become the ‘go to’ in your field.
The more regularly someone hear from you, the more you build your brand and become an authority.
How can Engineering Copywriter help with writing a newsletter?
Creating an engineering newsletter as part of your engineering marketing is no easy task. It takes time to write content, do research and bring it all together. Engineering Copywriter can work with you to formulate a layout and plan, then do research and carry out any writing required.
How does our 3-step thought newsletter
writing process work
We help you create a content plan for regular newsletters
Our team researches and writes content that’s relevant to your market, then pieces content and the plan together
Revise and finalize the content until you are happy with it
Newsletter writing FAQs
A. The majority of newsletters include graphics, images, and are in HTML. You probably receive lots in your own inbox that looks very professional. There are still some who simply send it in an email form, with relevant links.
A.No problem, we can revise it until you’re satisfied. In fact, it’s one of our guarantees. The more information you provide up front, then the closer we’ll get first time so it’s important for you to let us know about any specific info you need covered. For larger projects, we will check in early and often with you to make sure we’re on track and have hit the right tone of voice for your business. We pride ourselves in our customer satisfaction and experience has shown the more we work together, the smoother things run.
Varies per project [to be completed for each page].
A.Yes. We require all revisions to be requested within 5 working days. If we don’t hear from you within this time frame, that piece of content will be considered approved. This helps us to stay on track with multiple clients and projects at any given time.
We lean more towards Google docs for collaboration, though we work with Google Docs or Microsoft Word. You can let us know what you prefer.
A.That really depends on the extent of the revisions, and our capacity at the time. We will always aim to prioritise minor revisions as soon as possible, and will provide you with an estimated time for delivery. We aim to at least make a start within 48 hrs of receiving the request, and will communicate progress with you on larger projects.
A.Our expertise and focus lies in engineering content and technical writing only. We do not have the resources or skills in-house to work on graphics. We’ll be happy to direct you to some of our preferred graphics suppliers, just let us know.
A.The simple answer is because they take a lot of time and effort to research, write and refine. Rather than focus on the upfront expenditure, consider the potential value. The best thing to do is to think about the value one new customer can bring, and then decide if producing [content variables to be input] a certain topic is likely to bring in more leads for your business and help convert more valuable sales.
A.To create [complete for each page] we will need to work closely with you. We will kick things off with an initial call to discuss your business and project scope in detail. Once we have a brief, we will get started and the next input will be required to review the draft [variations complete for each page]
A.Creating a [service variable to be input] takes substantial commitment, time and resources. To minimize our risk, we only start a project once we have received payment. This also ensures we’re not having to employ extra team members to manage billing and accounts payable, so we can use the resources to continually improve our services for you, our client.
A. Our writers all have engineering degrees. Many have hands-on experience in the engineering industry as well. They have the skills and knowledge to cover common engineering fields including mechanical, civil, industrial, manufacturing, chemical, materials, and many more. Find out more about us here.
A.Payments can be made via card, paypal, or bank transfer.