What is a product brochure?
A product brochure takes the details about your product and presents them in an easy to understand format. It can include technical details and specifications.
Potential clients often like to download a PDF brochure to learn more about a specific product or service you offer. Brochures are a great marketing tool for print also, and are often a key resource to hand out at trade shows and events to help promote your brand.
What are the main benefits of a brochure?
- Publishing a technical brochure on your products or services allows customers to easily understand your business.
- Customers expect to be able to view a brochure.
- Handing out printed brochures at trade shows for example allow people to take information away and keep your business front of mind.
What is a typical format and length
for a service or product brochure?
- Factual, formal and very professional tone
- There is no set length
- It should include technical specifications for any products that helps clients to decide
- FInal product should include illustrations, graphs, stats, and great graphics
Why bother with product brochures for your engineering business?
If your engineering business produced products and offers services, it’s essential to offer brochures to your readership.
Allow you will have information on your website, a brochure allows you to delve into the details more, and inform readers. This helps when it comes to making a decision. If your brochures present information clearly, consistently and in an easy to follow format, you’re more likely to attract the right buyers.
How can Engineering
Engineering Copywriter can help you create an engineering and product brochures, by using our engineering knowledge to craft the copy in the best way. Our writers, all of whom are engineers, can pull together both high level and technical content about your products, and craft it in a way that guides the reader and informs them.
How does our 3-step thought Brochure Writing process work
We begin with an in-depth discussion about your business goals
Then we presenting you with a proposed chapters, layout and overall scope, then we write
Once all is pieced together, it’s proofread, quality checked and submitted for approval
That’s it. You don’t need to lift a finger. This means you can get back to doing what you do best and let us get on with the writing.
Brochure Writing FAQs
Varies per project [to be completed for each page].
A.No problem, we can revise it until you’re satisfied. In fact, it’s one of our guarantees. The more information you provide up front, then the closer we’ll get first time so it’s important for you to let us know about any specific info you need covered. For larger projects, we will check in early and often with you to make sure we’re on track and have hit the right tone of voice for your business. We pride ourselves in our customer satisfaction and experience has shown the more we work together, the smoother things run.
We lean more towards Google docs for collaboration, though we work with Google Docs or Microsoft Word. You can let us know what you prefer.
A.Yes. We require all revisions to be requested within 5 working days. If we don’t hear from you within this time frame, that piece of content will be considered approved. This helps us to stay on track with multiple clients and projects at any given time.
A.Our expertise and focus lies in engineering content and technical writing only. We do not have the resources or skills in-house to work on graphics. We’ll be happy to direct you to some of our preferred graphics suppliers, just let us know.
A.That really depends on the extent of the revisions, and our capacity at the time. We will always aim to prioritise minor revisions as soon as possible, and will provide you with an estimated time for delivery. We aim to at least make a start within 48 hrs of receiving the request, and will communicate progress with you on larger projects.
A.To create [complete for each page] we will need to work closely with you. We will kick things off with an initial call to discuss your business and project scope in detail. Once we have a brief, we will get started and the next input will be required to review the draft [variations complete for each page]
A.The simple answer is because they take a lot of time and effort to research, write and refine. Rather than focus on the upfront expenditure, consider the potential value. The best thing to do is to think about the value one new customer can bring, and then decide if producing [content variables to be input] a certain topic is likely to bring in more leads for your business and help convert more valuable sales.
A. Our writers all have engineering degrees. Many have hands-on experience in the engineering industry as well. They have the skills and knowledge to cover common engineering fields including mechanical, civil, industrial, manufacturing, chemical, materials, and many more. Find out more about us here.
A.Creating a [service variable to be input] takes substantial commitment, time and resources. To minimize our risk, we only start a project once we have received payment. This also ensures we’re not having to employ extra team members to manage billing and accounts payable, so we can use the resources to continually improve our services for you, our client.
A.Payments can be made via card, paypal, or bank transfer.