Why bother with a product brochure?
A product brochure takes the details about your product and presents them in an easy to understand format. It can include technical details and specifications.
Potential clients often like to download a PDF brochure to learn more about a specific product or service you offer. Brochures are also a great marketing tool for print, and are a key resource for trade shows to help promote your brand. Your sales team will thank you for a professionally written engineering brochure.
3 reasons your firm needs a technical brochure
- Publishing a technical brochure on your products or services allows customers to easily understand your business.
- Brochures and product specification sheets help do the heavy sales lifting on your behalf.
- Handing out printed brochures allows people to take information away and keep your business front of mind.
What should a product brochure look like?
- Factual, formal and very professional tone
- There is no set length, but it needs to cover all key information
- It should include technical specifications for any products to aid decision making
- The final product should include illustrations, graphs, stats, and great graphics
Increase sales conversion rates, without the hard sell
If your engineering business produces products and offers services, it’s essential to offer brochures to your readership. Why?
Because engineering brochures are salesmanship in print.
A brochure allows you to delve into the details more, inform readers, and answer questions they might have about your products and services. If your brochures present information clearly, consistently and in an easy to follow format, you’re more likely to attract the right buyers.
How can Engineering Copywriter help?
We do the writing work for you, so you can focus on servicing your clients. From start-to-finish, we take a step-by-step approach to create product brochures that explain, educate, and pitch on your behalf.
Our writers, all of whom are engineers, can pull together both high level and technical content about your products, and craft it in a way that guides the reader and informs them.
How our 3-step Brochure Writing process work
We begin with an in-depth discussion about your business goals, and what you need your engineering brochure to present
We will gather together all the necessary information on your engineering products and services, and carry out in-depth research
One of our engineering writers will craft the copy, we’ll have our technical editors review and check, then submit for your review
Give your engineering customers what they’re looking for with professionally written technical and product brochures.
A. Our writers, and proofreaders, have various engineering qualifications and hands-on industry experience across different sectors. They combine their love for writing with their engineering know-how to create amazing content. Our team works remotely from various locations.
A. We have experience writing for many sectors in the engineering industry. We research your business products and services in detail, as well as getting to know your tone and style. You can see samples of our work here.
A. You do. Once all payments are received and final work approved, you own the content.
A. Yes. Creating engineering brochures requires substantial commitment, time and resources. We only schedule a project after payment is received.
A. We require your initial input to discuss the outcomes and a brief for your technical or product brochure. Putting together an engineering brochure is a detailed task, so we will need to communicate with you to clarify details from time to time. Otherwise, we’ll carry out the in-depth writing and submit for you to review when done.
A. Google Docs. We will send you a link to the doc that includes the content.
A.No. Our expertise and focus is engineering content writing only. We do not have the resources or skills in-house to produce graphics.
A.No problem, we can revise it until you’re satisfied. It’s one of our guarantees.
A. Yes. We require any revision requests within 5 working days of submission, otherwise content is considered approved.
A. That depends on the extent of revision requests and our capacity at the time. We prioritise minor revisions as soon as possible. For larger amounts of rework, we schedule revisions to start within 48 hrs and will communicate a timeline with you.