Engineering writers help build connections between you and your audience – they make your product, service, or materials easier to understand, they know how to present technical details in a digestible manner, and they can provide entertaining copy.
But are there any other reasons you should hire an engineering writer for your blog? And what makes an engineering writer better suited to your firm than a general writer or copywriter?
In this article, I’ll take you through some of the top reasons why an engineering writer is the best choice for your blog and how it’ll help your engineering content soar.
Why is an engineering writer the best fit for the job?
Any professional writer should offer you excellent writing skills. But this is even more important for engineering topics, where writers can easily be thrown by complexities or technical jargon.
Unlike more generalized writers, who could focus on anything from fantastic storytelling to exceptional sales angles, an engineering writer is specialized in taking very complex data and transforming it into well-structured and easy-to-read content.
This means that an experienced engineering writer can act as a go-to between your detail-oriented engineers and clients from a variety of fields and backgrounds, but they will also have the technical expertise to make your content suitable for other engineers.
There are a couple of scenarios where this is even more important:
- – Making your products appealing: Engineering writers have the unique skill of translating product features into customer benefits, conveying information in the most straightforward way possible.
- – Explaining services well to avoid disgruntled customers: A customer who doesn’t understand your service or product well can quickly turn to customer support for advice or complaints. But a good engineering writer can help to prevent this from happening by explaining all the need-to-knows in a language that can be understood by everyone, no matter their background.
- – Providing valuable marketing materials: Engineering writers can produce top-class engineering case studies and engineering white papers, both of which are effective digital marketing tools that can reach potential customers.
- – Providing niche-specific content: Engineering content is very particular and there is generally quite a specific target audience. Experienced engineering writers understand both the target audience and the niche they’re writing for, which makes the content they produce highly effective.
- – Offering an objective viewpoint: People who create products and services can often be quite invested in them, meaning they’ll probably be the worst at promoting them to audiences that aren’t as invested. An engineering writer acts as the go-between, translating a product’s best features and benefits to the customer, but keeping things objective and providing more unbiased opinions on the engineering firm or product.
It’s also worth remembering that an engineering writer already has all the skills required to produce high-quality content, and this includes proper formatting, excellent grammar and spelling, and great readability.
A trained engineering writer will instinctively know which content format and layout works best, and how best to keep readers engaged with the content.
This allows them to produce a range of content – from website copy to long-form blogs, white papers, case studies, and other documents – in a clear, professional manner that attracts both other engineers and larger target audiences.
Will hiring a specialized writer reduce costs in the long term?
Now that we’ve looked at why an engineering writer is the best fit for your blog, it’s important to recognize that working with a specialized writer does not mean you’ll have to make a massive financial investment.
In the long term, hiring an engineering writer can actually help you reduce costs.
How so?
There are three aspects I’d like to draw attention to:
- – Writing focus: By hiring an engineering writer, you’ll be working with someone who is directly focused on writing technical articles. There are no other major tasks to turn to or deadlines to meet, ensuring that your writer can prioritize the content at hand. This improves efficiency, and saves costs in the long run.
- – Efficiency led by expertise: Of course, an engineering writer will come with a particular set of skills that may not be shared by more generalized writers. This means that an engineering writer can produce high-quality, technical content in a fraction of the time, which is a major win for efficiency and productivity.
- – Scalable writing: You may start out with just an article a week, but by using a specialized agency like Engineering Copywriter, writers are able to take on more work if required. This will allow you to scale your engineering blog as and when you start seeing success. Working with qualified engineering writers from the get-go means that you can scale more quickly, leading to higher returns on investment more quickly.
Engineering writers really are the best for the job, producing high-quality content much faster than other generalist writers could, allowing you to up efficiency and productivity in your engineering company and save costs in the long term.
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Should you outsource your engineering writer?
By now you may agree that hiring an engineering writer is the best way forward for your engineering company’s blog and other writing needs.
But should you hire an in-house writer or outsource the service?
While hiring an in-house writer makes sense if you have a huge amount of work to complete, outsourcing contract engineering writers is often the best way to start.
There are some unique benefits to be found when outsourcing engineering writers, especially if working with a niched agency like Engineering Copywriter:
- – You won’t be locked into long-term commitments.
- There are lower overhead costs.
- – You don’t need to manage deadlines or micro-manage the writers.
- – Quality checks are included as part of the process and all articles are professionally proofread before final submission.
- – We have multiple professional writers and proofreaders, so you’ll always have access to a bigger team if required to scale.
- – You’ll have the chance of working with writers with a broader range of expertise than if you were to hire only one in-house writer.
Of course, there is no ‘one-fits-all’ approach when deciding whether you should hire an in-house engineering writer or outsourcing to an agency.
Consider your company’s needs, how much content you would require, and your available budget before making any final decisions.
Ready to hire an engineering writer?
If you’re ready to hire an engineering writer to take your content game to the next level, contact us directly for a chat here.
Engineering Writer FAQs
What qualifications should I look for when hiring an engineering writer?
It’s a good idea to look for great writers with a background in engineering or related fields, strong technical writing skills, and a varied portfolio that showcases different writing samples.
What type of content can engineering writers produce?
Engineering writers are skilled to create a variety of content, ranging from long-form blog posts and info articles to technical documents, white papers, case studies, how-to guides, and diverse product reviews.
How long will it take an engineering writer to produce a piece of content?
Turnaround times vary depending on the complexity of the topic and what length the content needs to be. It’s worth keeping in mind that engineering writers tend to have multiple clients, so their existing workload will also play a part in determining how fast they can get an article done.
