A white paper is an authoritative, in-depth report on a topic, that discusses an issue or problem and presents a consequent solution.
Technical and engineering white papers have become a powerful part of B2B marketing strategies in the engineering sector. They are commonly used as lead magnets, where readers must leave their e-mail address at a minimum, to gain access. The goal is to use hard evidence and facts, often from a real world case study, to gently persuade the reader. It is not intended to be a sales pitch.
3 reasons why you need a
Stand out from the masses.
Publishing a white paper will position your business as an authority and expert on the subject in hand.
A white paper can bring readers around to your way of thinking, and can build trust among your target market
White papers are great for building e-mail lists and hot leads. Most people expect to give out their e-mail address nowadays for access to white papers.
What is a typical format for a white paper?
For a white paper to be effective at building trust, showcasing your expertise and generating leads, it must feature:
- Factual, formal and very professional tone
- Usually 3000+ words in length
- Includes executive summary, contents page and references
- Can be anywhere between 6 or 8 pages in length to 30 or 40 if needed
- FInal product should include illustrations, graphs, stats, and great graphics
What engineering white papers can do for your firm
Engineering topics are often complex and technical in nature. This makes technical white papers an excellent marketing tool for engineering. Through an engineering white paper, you can educate your readers on your products by dissecting common technical problems in the field and presenting solutions. Buyers are more knowledgeable than ever before with the internet and so it’s important that when they’re searching for solutions that your business is front of mind. By publishing engineering or technical white papers that offer suggestions for their problems, they will come to you as an authority when they need a solution for their own business.
How to write a white paper?
Engineering white papers require a lot of effort and planning. The first thing to do when it comes to an engineering white paper, or a technical white paper is to research problems in your market that you have the experience to write about. Once a title is finalised, then it’s time to put together your team and map out the content plan. Can you interview your own clients, or some subject matter experts in-house? It’s always helpful to get a full perspective. Then it’s time to carry out further research and get writing. Since white papers are a lengthy task, it’s worth checking in with the team at different milestones to make sure everything is on track.
To find out more about how to write a white paper, check out this blog.
How can Engineering Copywriter
Engineering Copywriter can help you create an engineering white paper to promote to your readers. In our ‘How to write a white paper’ section above, we laid out a very high level overview. There’s even more to it when it comes to the details, so if you don’t have the resources in-house, we can help.
All our writers have engineering backgrounds and can use their technical expertise to carry out in depth research and writing with your target audience in mind. We can carry out any client or Subject Matter Expert (SME) interviews and help to make complex topics easy to understand for your engineering white paper.
How does our 3-step process for
creating white papers
Helping you create a white paper scope. We work with you to set the foundations for an effective white paper.
Interviewing SMEs if needed. Our team of writers will interview SMEs to uncover the problem they faced how your company helped them succeed.
Research and write. We peel back the layers and get to the heart of the matter. Then, our expert writing team will piece together the facts, figures, interviews and research into a compelling white paper, ready for syndication.
That means you don’t need to spend endless hours and in-house resources to research, write and refine a lengthy white paper - we can do it for you.
White paper FAQs
A.Whereas a blog, guide or ebook can be quite conversational in tone, a white paper is much more formal. A white paper is much different in appearance, presents a more serious tone, and the time commitment for a white paper is much longer than a blog or guide. It can take weeks, or even months to work on a white paper, whereas a straight forward blog can take a day.
A. Our writers all have engineering degrees. Many have hands-on experience in the engineering industry as well. They have the skills and knowledge to cover common engineering fields including mechanical, civil, industrial, manufacturing, chemical, materials, and many more. Find out more about us here.
A.The simple answer is because they take a lot of time and effort to research, write and refine. Rather than focus on the upfront expenditure, you should consider the potential value. The best thing to do is to consider what the value is for one customer to you. Then decide if producing a white paper around a certain topic is likely to bring in more leads for your business and help convert more valuable sales.
A.No problem, we can revise it until you’re satisfied. In fact, it’s one of our guarantees. The more information you provide up front, then the closer we’ll get first time so it’s important for you to let us know about any specific info you need covered. For larger projects, we will check in early and often with you to make sure we’re on track and have hit the right tone of voice for your business. We pride ourselves in our customer satisfaction and experience has shown the more we work together, the smoother things run.
Varies per project [to be completed for each page].
A.Yes. We require all revisions to be requested within 5 working days. If we don’t hear from you within this time frame, that piece of content will be considered approved. This helps us to stay on track with multiple clients and projects at any given time.
We lean more towards Google docs for collaboration, though we work with Google Docs or Microsoft Word. You can let us know what you prefer.
A.That really depends on the extent of the revisions, and our capacity at the time. We will always aim to prioritise minor revisions as soon as possible, and will provide you with an estimated time for delivery. We aim to at least make a start within 48 hrs of receiving the request, and will communicate progress with you on larger projects.
A.Our expertise and focus lies in engineering content and technical writing only. We do not have the resources or skills in-house to work on graphics. We’ll be happy to direct you to some of our preferred graphics suppliers, just let us know.
A.The simple answer is because they take a lot of time and effort to research, write and refine. Rather than focus on the upfront expenditure, consider the potential value. The best thing to do is to think about the value one new customer can bring, and then decide if producing a certain topic is likely to bring in more leads for your business and help convert more valuable sales.
A.To create we will need to work closely with you. We will kick things off with an initial call to discuss your business and project scope in detail. Once we have a brief, we will get started and the next input will be required to review the draft
A.Creating a [service variable to be input] takes substantial commitment, time and resources. To minimize our risk, we only start a project once we have received payment. This also ensures we’re not having to employ extra team members to manage billing and accounts payable, so we can use the resources to continually improve our services for you, our client.
A.Payments can be made via card, paypal, or bank transfer.