Website copy is the use of words to guide people through your website and inform them about your engineering business.
Some people ask, “What’s the difference between content and copy for the web?” The answer is that web content is a more general term that also covers blog posts, product descriptions, infographics, videos, white papers, and more. Web copy is a subset of written web content that’s more specifically focused on customer conversions and sales. All these things have an important place in sales strategy, but web copy can be both a starting and ending point for your customers’ experience.
5 reasons why your website needs
attention-grabbing website copy
Stand out from the masses.
Professionally-written website copy will speak directly to your engineering audience and help you stand out from the crowd.
First impressions count.
Great web copy makes the right first impression and helps customers form a positive opinion of your engineering services and products.
Simplify the complex.
Quality website copywriting will help make it easier for your audience to understand even the most complex products or services.
Guide your reader.
Your copy will help the reader understand the benefits of choosing to work with you as you guide them through the buying process.
It’s the words that sell.
Ultimately, great website copy will help to improve your conversion rates and clicks on your calls to action.
Why can website copy be a challenge for businesses like yours?
- Writing web copy can be extremely difficult. Even great writers can struggle to find the right tone and layout to suit their website.
- It’s extremely time consuming to create professional web copy, from first draft to refinement to publication. Many businesses just don’t have the resources to spare.
- A large website requires project management and significant organizational skills in order to stay on track and meet deadlines. Again, this all takes time and resources.
- Although it’s necessary to have employee input, in-house personnel are often too close to the project and can find it difficult to write with the customer in mind.
How can Engineering
As they saying goes, ‘it takes one to know one.’ Since our writers all have engineering experience, we know how to write about even the most technical and complex topics in a way that will make sense to your readers.
When it comes to selling your engineering products and services, our copywriting will guide readers through your website and encourage them to take action.
- Free up time and resources in-house, allowing you to focus your money and man-hours on other priorities to which your team is best suited.
- Get a fresh perspective from an engineering team outside of your organization.
- Be assigned a dedicated team consisting of a PM, writer, and technical proofreader focused on your project to make sure it stays on track.
- Benefit from our clear and regular communication to keep you updated.
- Reap the benefits of the experience we’ve gained from many other projects just like yours.
How does our 3-step process for
creating website copy
We begin with an in-depth discussion about your business goals
Then we presenting you with a proposed chapters, layout and overall scope, then we write
Once all is pieced together, it’s proofread, quality checked and submitted for approval
That’s it. You don’t need to lift a finger. This means you can get back to doing what you do best and let us get on with the writing.
Website Copywriting FAQs
A. There’s no universal answer to this. Each website is unique and can have many variables that affect the time we need to carry out research, conduct interviews, and write copy of different lengths. For pricing, please contact us on the link below.
A. Our writers all have engineering degrees. Many have hands-on experience in the engineering industry as well. They have the skills and knowledge to cover common engineering fields including mechanical, civil, industrial, manufacturing, chemical, materials, and many more. Find out more about us here.
A. To create the copy for a complete website, we will need to work closely with you. Even rewriting existing pages will require your input. As such, we will always keep communication lines open. It’s recommended that you sit down with your team before we begin the project and create briefs for each page you want us to work on. We can help with some keyword research and suggestions if needed.
A.No problem, we can revise it until you’re satisfied. In fact, it’s one of our guarantees. The more information you provide up front, then the closer we’ll get first time so it’s important for you to let us know about any specific info you need covered. For larger projects, we will check in early and often with you to make sure we’re on track and have hit the right tone of voice for your business. We pride ourselves in our customer satisfaction and experience has shown the more we work together, the smoother things run.
Varies per project [to be completed for each page].
A.Yes. We require all revisions to be requested within 5 working days. If we don’t hear from you within this time frame, that piece of content will be considered approved. This helps us to stay on track with multiple clients and projects at any given time.
We lean more towards Google docs for collaboration, though we work with Google Docs or Microsoft Word. You can let us know what you prefer.
A.That really depends on the extent of the revisions, and our capacity at the time. We will always aim to prioritise minor revisions as soon as possible, and will provide you with an estimated time for delivery. We aim to at least make a start within 48 hrs of receiving the request, and will communicate progress with you on larger projects.
A.Our expertise and focus lies in engineering content and technical writing only. We do not have the resources or skills in-house to work on graphics. We’ll be happy to direct you to some of our preferred graphics suppliers, just let us know.
A.The simple answer is because they take a lot of time and effort to research, write and refine. Rather than focus on the upfront expenditure, consider the potential value. The best thing to do is to think about the value one new customer can bring, and then decide if producing [content variables to be input] a certain topic is likely to bring in more leads for your business and help convert more valuable sales.
A.To create [complete for each page] we will need to work closely with you. We will kick things off with an initial call to discuss your business and project scope in detail. Once we have a brief, we will get started and the next input will be required to review the draft [variations complete for each page]
A.Creating a [service variable to be input] takes substantial commitment, time and resources. To minimize our risk, we only start a project once we have received payment. This also ensures we’re not having to employ extra team members to manage billing and accounts payable, so we can use the resources to continually improve our services for you, our client.
A.Payments can be made via card, paypal, or bank transfer.