What is video script writing?
Videos continue to become an increasingly important part of content marketing. It’s important that whatever form your video takes, that it speaks to your customers clearly and in a way they understand.
In order to do that, you need a video script. A video script is the audio commentary for your video. Whatever form your engineering video takes; whether it’s your company’s corporate video, a technical explainer video, or a new product or service launch, you need words behind it.
68% of consumers surveyed
prefer a short video to learn
about a new product or service
According to The state of video marketing 2019 survey by Wyzol:
87% of business now use video as a marketing tool
83% of marketers state that video gives them a good ROI
96% of people say they’ve watched an explainer video to learn more about a product or service
79% of people say a brand’s video has convinced them to buy a piece of software or app
5 reasons why you need video to sell your services
A quality video script written by an engineer with industry knowledge can help set up your video for success and impact sales, because it comes across professional, addresses customer needs, and effectively influences the viewer.
Engineers and purchasers do deep online research into companies now before making any decisions. When you present quality videos that clearly describe your products services and reinforce your brand, you will stand out.
Engineers want content that informs. They need answers to problems, and by producing videos with a quality written video script written by an engineer, it’s more likely to resonate with them and leave them wanting more.
In any crowded marketplace, the most successful businesses are often the ones with the best reputation. By putting out videos, written by engineers who understand the lingo, you’re more likely to gain respect.
Skyrocket inbound leads:
Consumers prefer to watch video as a tool to help them learn about your company, or your latest products and services.
What engineering videos and can do for your firm
As an engineering company, you need to educate your readers about your products and services. Understanding engineering topics can often be difficult for those with less knowledge in the area. And this is where videos can help. It is the perfect platform to break things down in an easy to understand way. By visualizing your topics your target audience are facing problems with, and offering solutions, you will be the first port of call when potential customers need help.
How can we help you?
Engineering Copywriter can help with your technical blogs and engineering articles. All our writers have engineering qualifications, so they can understand your topic with ease. If you’re struggling to come up with titles, don’t know where to start, or simply don’t have the time, then we can take that off your plate so you can get on with the next big items on your to-do list.
We’re experienced and skilled at managing, planning, and creating content for many engineering businesses. We can tap into that experience for your business – that’s our speciality.
How does our 3-step 3-step process for
creating Video scripts
Video brief creation. You explain the brief for your engineering video to us, and we research your industry and target market.
Our engineering writer creates your video script, carry out quality checks for accuracy, tone and grammar.
Your video script is submitted for review
That’s it. You don’t need to lift a finger. This means you can get back to doing what you do best and let us get on with the Video scripts.
To find out more about our engineering video script packages:
Video Script Writing FAQs
Varies per project [to be completed for each page].
A.No problem, we can revise it until you’re satisfied. In fact, it’s one of our guarantees. The more information you provide up front, then the closer we’ll get first time so it’s important for you to let us know about any specific info you need covered. For larger projects, we will check in early and often with you to make sure we’re on track and have hit the right tone of voice for your business. We pride ourselves in our customer satisfaction and experience has shown the more we work together, the smoother things run.
We lean more towards Google docs for collaboration, though we work with Google Docs or Microsoft Word. You can let us know what you prefer.
A.Yes. We require all revisions to be requested within 5 working days. If we don’t hear from you within this time frame, that piece of content will be considered approved. This helps us to stay on track with multiple clients and projects at any given time.
A.Our expertise and focus lies in engineering content and technical writing only. We do not have the resources or skills in-house to work on graphics. We’ll be happy to direct you to some of our preferred graphics suppliers, just let us know.
A.That really depends on the extent of the revisions, and our capacity at the time. We will always aim to prioritise minor revisions as soon as possible, and will provide you with an estimated time for delivery. We aim to at least make a start within 48 hrs of receiving the request, and will communicate progress with you on larger projects.
A.To create [complete for each page] we will need to work closely with you. We will kick things off with an initial call to discuss your business and project scope in detail. Once we have a brief, we will get started and the next input will be required to review the draft [variations complete for each page]
A.The simple answer is because they take a lot of time and effort to research, write and refine. Rather than focus on the upfront expenditure, consider the potential value. The best thing to do is to think about the value one new customer can bring, and then decide if producing [content variables to be input] a certain topic is likely to bring in more leads for your business and help convert more valuable sales.
A. Our writers all have engineering degrees. Many have hands-on experience in the engineering industry as well. They have the skills and knowledge to cover common engineering fields including mechanical, civil, industrial, manufacturing, chemical, materials, and many more. Find out more about us here.
A.Creating a [service variable to be input] takes substantial commitment, time and resources. To minimize our risk, we only start a project once we have received payment. This also ensures we’re not having to employ extra team members to manage billing and accounts payable, so we can use the resources to continually improve our services for you, our client.
A.Payments can be made via card, paypal, or bank transfer.