Content promotion is the process of distributing your content to a target audience. It can be done through free or paid marketing channels and...
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Marketing Tips to Boost Your Engineering Content
Dean McClements
/ June 7, 2022
The core of almost any type of online customer engagement is the content itself. Content marketing enables engineering firms to get the...
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How to Create a Content Plan for Your Engineering Blog
Dean McClements
/ May 30, 2022
A content plan is a document that organizes and outlines the resources, activities, and tasks associated with content development, delivery,...
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How to Nail the Market Positioning for your Engineering Business?
Dean McClements
/ May 25, 2022
Market positioning is the process of influencing consumer perception relative to one’s competitors. On balance, it is a strategic exercise...
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Steps to Create an Effective Content Strategy for Your Engineering Blog
Dean McClements
/ May 16, 2022
A comprehensive content strategy guides industrial marketers on who, when, why, and how to engage with their readers. Ideally, this...
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Why Engineers Should Be Involved in Content Creation for Your Website
Dean McClements
/ May 12, 2022
Publishing engineering content to customers across different outlets, platforms, and languages is no easy task. It requires a writer with intimate...
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Advantages of Outsourcing to an Engineering Case Study Writer
Dean McClements
/ May 9, 2022
Case studies have become prominent marketing tools in modern engineering practice. At all levels of the marketing funnel, they can...
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How to Measure an Engineering Blog’s Success
Dean McClements
/ May 2, 2022
Measurement is critical to understanding what counts as success in the world of marketing. Like any other part of your...
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8 Advantages of Having a Blog Planner for Your Engineering Blog
Dean McClements
/ April 15, 2022
Content marketing is not quite as simple as it appears. If you want to transform your engineering blog into a...
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Tips to Creating Engaging Social Media Content for Engineering Firms
Dean McClements
/ April 13, 2022
Social media outlets are no longer just ways of keeping up with old friends. It has now become a venue...
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7 Elements of a Successful Engineering Blog That Converts
Dean McClements
/ April 8, 2022
The objective of an engineering blog is to deliver information and help readers discover what your brand can offer. As...
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7 Reasons Manufacturers Need a Comprehensive Content Marketing Plan
Dean McClements
/ April 6, 2022
Content marketing is crucial to a successful business. It enables you to establish trust, make connections, enhance user engagement, and...
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What to Expect When Aiming for Weekly Engineering Blog Content
Dean McClements
/ March 28, 2022
Blogging can allow your engineering firm to display and convey its expertise, and eventually establish itself as an authority in...
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What is an Email Newsletter and How Can Engineering Firms Benefit from It?
Dean McClements
/ March 23, 2022
Among the most common strategies to foster current and prospective engineering clients involves email newsletters. Email newsletters get distributed to...
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How to Write an Effective Problem Statement Example
Dean McClements
/ March 21, 2022
A critical part of any white paper is the problem statement. It is a brief, concise description of a company’s problem, plus a...
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Why Social Media is Important for Engineering Firms
Dean McClements
/ March 18, 2022
With approximately 4.2 billion registered members across the globe, social media has revolutionized the way we communicate. What began as a way...
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10 Vital Blogging Tools an Engineering Firm Needs to Get Started
Dean McClements
/ March 16, 2022
Industrial marketers use a variety of blogging tools to give their engineering blogs more punch and boost their efficiency. Blogging...
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Effective Steps to Writing a Compelling Executive Summary
Dean McClements
/ March 11, 2022
An executive summary is an overview of written content such as a white paper. It serves as the introductory section of the report...
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Lessons Marketers Can Learn from Engineers
Dean McClements
/ March 7, 2022
Marketing is currently undergoing some of its most significant transformations ever. Although marketers have used devices and information for years,...
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Steps to Get Internal Buy-In for Your Marketing Strategy
Dean McClements
/ March 4, 2022
Stakeholders are important figures in the world of manufacturing. Customers, engineers, top executives, investors, and other interested partners are all...
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