Engineering Copy Writer

9 Essential On-Page SEO Elements To Help Optimize Your Website
Marketing SEO

9 Essential On-Page SEO Elements To Help Optimize Your Website

As an engineering company marketer, it makes sense for you to focus on improving your company’s position within Google search...
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Is an SEO Strategy Really That Important?
SEO White Papers

Is an SEO Strategy Really That Important?

I won’t leave you hanging: Yes, it is. And if you’ve been trying to promote your engineering business online, you...
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SEO Basics and Keyword Research Tips for 2024
Marketing SEO

SEO Basics and Keyword Research Tips for 2024

If you’re working on driving traffic to your engineering website, you’re hopefully already familiar with some of the SEO basics....
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What is Website Traffic and Why Does It Matter?
SEO

What is Website Traffic and Why Does It Matter?

We use the internet every day, and everyone knows that some websites are more popular than others. As consumers, this...
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8 Ways to Generate Website Traffic for Your Engineering Blog
SEO White Papers

8 Ways to Generate Website Traffic for Your Engineering Blog

If you’ve just started working on an engineering blog, you may find yourself asking one burning question: How do you...
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Expert Opinion: Why AI Checkers Are Flagging Human-Written Technical Content (and What To Do About It)
Content Writing Marketing

Expert Opinion: Why AI Checkers Are Flagging Human-Written Technical Content (and What To Do About It)

What this article covers: Understanding AI Detection Issues: Why AI detection software often misclassifies human-written engineering content as AI-generated. Unreliability of...
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How To Create The Perfect Engineering Blog Post
Content Writing

How To Create The Perfect Engineering Blog Post

A well-written engineering blog can make readers feel as though they’re learning something, yet they don’t get overwhelmed by all...
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What are the Best B2B Marketing Strategies in 2022 for Engineers?
Content Writing Marketing SEO White Papers

What are the Best B2B Marketing Strategies in 2022 for Engineers?

The digital age has transformed the way marketers engage with B2B audiences. As technology advances, digital marketing demands a more integrated...
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How Do You Rate Your Content Marketing Success as a Manufacturer?
Content Writing Marketing

How Do You Rate Your Content Marketing Success as a Manufacturer?

Content marketing helps marketers showcase their brand’s value while also building trust with their target audience. The goal of any...
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How to Boost Social Sharing for Your Engineering Blog?
Marketing

How to Boost Social Sharing for Your Engineering Blog?

Social sharing involves sharing website content on social media networks. Customers learn about your products or services through more than...
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What is Customer Acquisition and Why is it Important for an Engineering Firm?
Marketing

What is Customer Acquisition and Why is it Important for an Engineering Firm?

Customer acquisition is the process of attracting new customers or clients to your engineering firm. It encompasses the whole buyer’s journey, from...
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How Do You Create Content That Will Attract More Visitors?
Content Writing SEO

How Do You Create Content That Will Attract More Visitors?

Modern digital marketing strategies are built on the foundation of content creation. In broad strokes, creating content means conducting research,...
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Elements of an Effective Content Strategy For Your Engineering Blog
Content Writing

Elements of an Effective Content Strategy For Your Engineering Blog

You’ve heard the term, “content strategy,” but what is it and how do you build one?  A content strategy is...
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Reasons Why You Need a White Paper Copywriter
Content Writing White Papers

Reasons Why You Need a White Paper Copywriter

For decades, white papers have helped buyers choose the best products and vendors to work with. Savvy businesses, in turn,...
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How to Adapt Your Digital Marketing Strategy to Meet the Needs of Gen-Z and Millennial Engineers
Marketing

How to Adapt Your Digital Marketing Strategy to Meet the Needs of Gen-Z and Millennial Engineers

Marketing to Millennial and Generation-Z engineers demands some unique skills. Every good marketer knows they must engage on the level...
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How Do You Write Engineering Blog Content That Will Attract Technical Buyers and Build Trust?
Content Writing SEO White Papers

How Do You Write Engineering Blog Content That Will Attract Technical Buyers and Build Trust?

How can your blog posts build trust among your audience? What makes your blog a good marketing tool? While your website’s...
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What Manufacturing Content Assets Produce the Best Results for Your Business?
Content Writing SEO

What Manufacturing Content Assets Produce the Best Results for Your Business?

A content asset is any piece of content (blog post, white paper, video, etc.) that a company uses to achieve...
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How Important is Customer Research in an Engineering Blog?
SEO

How Important is Customer Research in an Engineering Blog?

To grow and scale your business, you need to know your customers well. Customer research helps you learn more about...
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What are the Advantages and Disadvantages of Using Digital Marketing in an Engineering Firm?
Content Writing Marketing

What are the Advantages and Disadvantages of Using Digital Marketing in an Engineering Firm?

Digital marketing (also known as online marketing) is a term that encompasses all internet-based marketing initiatives. Firms use online outlets...
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7 Things to Consider When Creating Content for Engineers
White Papers

7 Things to Consider When Creating Content for Engineers

Engineers can be a difficult audience to write for. A curious engineer will not want to waste time during their search...
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