As an engineering company marketer, it makes sense for you to focus on improving your company’s position within Google search...
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Is an SEO Strategy Really That Important?
Dean McClements
/ November 20, 2024
I won’t leave you hanging: Yes, it is. And if you’ve been trying to promote your engineering business online, you...
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SEO Basics and Keyword Research Tips for 2024
Dean McClements
/ November 19, 2024
If you’re working on driving traffic to your engineering website, you’re hopefully already familiar with some of the SEO basics....
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What is Website Traffic and Why Does It Matter?
Dean McClements
/ November 14, 2024
We use the internet every day, and everyone knows that some websites are more popular than others. As consumers, this...
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8 Ways to Generate Website Traffic for Your Engineering Blog
Dean McClements
/ November 14, 2024
If you’ve just started working on an engineering blog, you may find yourself asking one burning question: How do you...
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Expert Opinion: Why AI Checkers Are Flagging Human-Written Technical Content (and What To Do About It)
Dean McClements
/ August 26, 2024
What this article covers: Understanding AI Detection Issues: Why AI detection software often misclassifies human-written engineering content as AI-generated. Unreliability of...
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How To Create The Perfect Engineering Blog Post
Dean McClements
/ May 22, 2024
A well-written engineering blog can make readers feel as though they’re learning something, yet they don’t get overwhelmed by all...
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What are the Best B2B Marketing Strategies in 2022 for Engineers?
Dean McClements
/ August 5, 2022
The digital age has transformed the way marketers engage with B2B audiences. As technology advances, digital marketing demands a more integrated...
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How Do You Rate Your Content Marketing Success as a Manufacturer?
Dean McClements
/ August 5, 2022
Content marketing helps marketers showcase their brand’s value while also building trust with their target audience. The goal of any...
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How to Boost Social Sharing for Your Engineering Blog?
Dean McClements
/ August 3, 2022
Social sharing involves sharing website content on social media networks. Customers learn about your products or services through more than...
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What is Customer Acquisition and Why is it Important for an Engineering Firm?
Dean McClements
/ August 1, 2022
Customer acquisition is the process of attracting new customers or clients to your engineering firm. It encompasses the whole buyer’s journey, from...
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How Do You Create Content That Will Attract More Visitors?
Dean McClements
/ July 27, 2022
Modern digital marketing strategies are built on the foundation of content creation. In broad strokes, creating content means conducting research,...
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Elements of an Effective Content Strategy For Your Engineering Blog
Dean McClements
/ July 25, 2022
You’ve heard the term, “content strategy,” but what is it and how do you build one? A content strategy is...
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Reasons Why You Need a White Paper Copywriter
Dean McClements
/ July 22, 2022
For decades, white papers have helped buyers choose the best products and vendors to work with. Savvy businesses, in turn,...
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How to Adapt Your Digital Marketing Strategy to Meet the Needs of Gen-Z and Millennial Engineers
Dean McClements
/ July 18, 2022
Marketing to Millennial and Generation-Z engineers demands some unique skills. Every good marketer knows they must engage on the level...
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How Do You Write Engineering Blog Content That Will Attract Technical Buyers and Build Trust?
Dean McClements
/ July 15, 2022
How can your blog posts build trust among your audience? What makes your blog a good marketing tool? While your website’s...
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What Manufacturing Content Assets Produce the Best Results for Your Business?
Dean McClements
/ July 8, 2022
A content asset is any piece of content (blog post, white paper, video, etc.) that a company uses to achieve...
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How Important is Customer Research in an Engineering Blog?
Dean McClements
/ July 1, 2022
To grow and scale your business, you need to know your customers well. Customer research helps you learn more about...
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What are the Advantages and Disadvantages of Using Digital Marketing in an Engineering Firm?
Dean McClements
/ June 27, 2022
Digital marketing (also known as online marketing) is a term that encompasses all internet-based marketing initiatives. Firms use online outlets...
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7 Things to Consider When Creating Content for Engineers
Dean McClements
/ June 24, 2022
Engineers can be a difficult audience to write for. A curious engineer will not want to waste time during their search...
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