Have you ever wondered how often you should be creating new content for your engineering company’s website? I’d love to give you the magic formula, but I can’t, because it doesn’t exist. Variables such as your industry, your target audience, your in-house resources, and even how long your blog has been running for influence how […]
How Often Should You Post New Content On Your Website? Read More »
In an ideal world, visitors would land on your website and instantly turn from casual browsers to committed clients. But just because we don’t live in an ideal world doesn’t mean that the above scenario is completely off the table. In fact, with the right website copy, you may be closer to achieving the ideal
5 Tips for Nailing Your Engineering Website Copy Read More »
Have you ever misunderstood what someone has said because of the way they said it? That’s tone of voice. And it’s relatively easy to pick up on tone when you’re talking with someone in person. It’s a lot harder, however, to pick up on tone of voice in written text. That’s why so many of
6 Secrets for Discovering the Right Tone of Voice for Your Copy Read More »
