Apple has always been a marketing powerhouse, largely credited to the magic touch of Steve Jobs, one of the company’s co-founders. Image Source: Wikimedia Apple’s marketing strategy has never been about the price war. Rather, it’s always focused on making people desire Apple products. There’s a certain image associated with having an Apple product that’s […]
6 Product Marketing Tips We Can Learn from Steve Jobs Read More »
Content is key in all marketing. After all, it’s content in all its forms that potential and existing customers see first, especially if they land on your company website as newbies who’ve never come across your brand before! So you need to take creating content that resonates with your audience very seriously. Every piece of
Industrial Marketing Tips To Boost Your Engineering Content Read More »
Does your copy end with a strong call to action (CTA)? Or do readers leave your site thinking, “Oh yes, that was nice … oh look, lunch …”? Without a strong CTA, people will come to your engineering blog or website as a whole and simply leave again, never converting from visitor to lead… or
5 Tips to Make Sure Your Customers Take Your Call to Action Read More »
