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How to Plan Your Digital Marketing Strategy for an Engineering Audience

Planning your digital marketing campaign well is key to achieving success. There’s definitely truth to Benjamin Franklin’s wise quote, “If you fail to plan, you are planning to fail!” But why does planning your campaign matter so much? Well, to put it simply, most companies invest a lot of resources into their digital marketing strategies […]

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All You Need To Know About Speaking To Your Target Market

Marketing / Dean McClements

What have you focused on with your marketing efforts? Have you found the right strategy to build up your business and your engineering brand? If so, then you’re probably already well familiar with the many benefits that come from focusing on your target market. But if not, then this is for you. I’ll share the

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The Value in Customer Testimonials and How to Get Them

Marketing / Dean McClements

As a marketing manager of an engineering firm, you probably already know how important customer testimonials are. And if you’re not already using them to your advantage, you’re losing out! A good customer testimonial says a lot about your business and does wonders for social proof — it may be that one thing that turns

The Value in Customer Testimonials and How to Get Them Read More »

digital marketing strategy

How to Plan Your Digital Marketing Strategy for an Engineering Audience

All You Need To Know About Speaking To Your Target Market

The Value in Customer Testimonials and How to Get Them

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