5. Drive long-term results.
Fully optimized articles on your technical blog can rank highly in search engines. Articles that make it to the first page of Google, Yahoo, and Bing can bring you lots of traffic and more opportunities to make sales even months after posting the article.
The key thing to remember is to update your posts regularly and, if possible, keep them evergreen – that is, blog posts that are not bound by time. Blog posts with years on the title often need to be visited regularly than those that do not include dates.
As you build your technical blog with high-quality content, you will attract an engaged readership and potential partnerships with other brands. Blogging is scalable and despite the results not being felt immediately, you can count on a predictable increase in traffic and leads to your business over time.