Engineering Copywriter Blog

Content marketing tips and insights to help grow your engineering audience

June 7, 2022

Marketing Tips to Boost Your Engineering Content

Marketing Engineering Content

The core of almost any type of online customer engagement is the content itself. Content marketing enables engineering firms to get the most out of their engineering content by making sure that every publication – whether it’s an article, blog post, video, or infographic – reaches the appropriate audience. This necessitates the development of a solid and efficient marketing strategy. While it is difficult to attract the attention of an engineering audience immediately, an effective content marketing strategy can increase the likelihood that they’ll engage and become paying clients. Here are marketing tips you should implement to boost your engineering content.

Marketers as Engineers

1. Write SEO-friendly engineering blogs

Marketing Engineering ContentSEO-friendly blogs are very important when marketing engineering content. SEO, or search engine optimization, involves more than mere numbers and rankings. It has become a critical way to increase traffic and prominence for your engineering content. If you want to drive traffic to your website you’ll have to optimize it for search engines by improving:

  1.  

All of these elements are analyzed by SEO algorithms. This means you must create engineering content that your target audience wants to read, connect with other high-authority websites to generate external links, and use keywords as necessary.

2. Use infographics

When marketing engineering content, your exceptional storytelling should be matched with attractive graphics. Infographics are the perfect tools to catch your attention and enhance your content. Infographics are visual representations that help you communicate important data to the public in a fun and straightforward format. Key stats are frequently shown using images, charts, and even videos. Infographics can benefit your content because they:

    • –  Are persuasive and eye-catching.
    • –  Can be easily read and remembered.
    • –  Speed up the processing of information and the decision-making cycle.
    • –  Improve content shareability.
    • –  Increase content exposure.

     


The best infographics fit within certain dimensions. The size and layout depend mostly on the platform where they will be published. For example, infographics on an engineering blog are usually vertical with a ratio of between 1:2 and 1:3.

3. Create podcasts

Podcasts can also be important to your marketing efforts. A podcast is an audio recording of a discussion about a specific topic – essentially an audio blog post. If done well, a podcast can assist your company in producing and diversifying your engineering content. These recordings enable you to communicate about your firm and the products you sell, allowing you to increase your brand authority. Plus, a podcast is an extra avenue to reach and engage engineers. According to a study, 73% of engineers listen to work-related podcasts at least occasionally.

Marketing Engineering Content

Image: Average Time Engineers Listen To Podcasts Weekly

Here are a few examples of engineering podcast topics:

    • –  Recent engineering projects
    • –  Product reviews
    • –  Engineering tools and technology
    • –  Industry updates
    • –  Recent and relevant legislation or news about the industry

     

You may also interview subject matter experts (SMEs) for additional input. They can be your in-house experts or you can bring in others from outside organizations.

4. Use email newsletters

Marketing Engineering Content Create an email newsletter program to boost your engineering content marketing capabilities. These newsletters are useful tools any time your company has information to share with customers. The following are great topics to add to your newsletters:

    • –  Updates on existing and new products
    • –  New engineering blogs
    • –  Lead magnets
    • –  Announcements for changes and developments in your company

     

Automated software packages are available that help you deliver emails to everybody on your mailing list consistently. These are helpful tools that make the whole newsletter campaign easier. If you publish one, you can:

    • –  Personalize your content creation
    • –  Collect feedback and conduct surveys
    • –  Increase sales
    • –  Get in touch with your audience
    • –  Increase website traffic
    • –  Send campaigns on time
    • –  Generate new leads
    • –  Get in touch with the right people at the right time
    • –  Create cost-effective marketing campaigns
    • –  Increase the value you provide to your audience

     

Since newsletters are easy to create and distribute, you might want to try them as cheap ways to boost your engineering content.

5. Use social media

A solid social media presence is one of the most effective marketing methods to boost your engineering content. Whenever you publish an article, you should immediately share it on social media. To take advantage of these platforms, you need to maintain a social media presence on different key networks such as Facebook, Twitter, LinkedIn, and Youtube. You don’t need to be on every social media platform and it’s a good idea to start with just one or two that are most relevant to your engineering field before branching out. According to one report, Youtube, LinkedIn, and GitHub stand out as the most valued social media platforms that engineers use to stay updated on the latest trends and technology.

Marketing Engineering Content

Image: Social Media Platforms For Engineers

Boost your strategy for marketing engineering content

An effective content marketing strategy ensures that your articles, podcasts, videos, and other media can attract, engage, and retain engineering customers. When you follow the above tips, you can effectively organize, develop, promote, and assess your content. Feel free to drop us a line if you need help creating engineering content that connects with the right audience!

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