Blog posts are among the most common types of content used by marketers in any industry. They allow brands to create content relevant to their target audience in the hopes of gaining loyal readers and eventually converting them into paying customers. Blog posts play an integral part in any online marketing strategy that helps drive traffic to your website, improve SEO, increase a brand’s authority, and develop a stronger customer relationship.
Today, blogging can be considered a business unto itself and has become one of the most saturated areas in content marketing. Writers for technical engineering blogs face the same difficulties as those in other niches, but the field presents unique challenges as well. Below are the biggest challenges consistently being faced by industrial content marketers and some techniques to overcome them:
- – Topic formulation and keyword research. With the boundless competition from bloggers and brands the world over, millions of keywords get targeted throughout the internet. Instead of focusing on keywords, we suggest you focus on taking a new angle on an existing topic, develop a research study, or create your own keyword.
- – Writing high-quality and long-form posts. Articles that have over 1,000 words generally rank better, have more links, and receive more traffic. According to statistics, the average word count from content on Google’s first page is 1,140-1,285 words. In another study, content with over 1,890 words are ranked on the first page as seen on the graph below. These long-content blog posts, however, sometimes have more filler than relevant information. To overcome that trap, you need to structure your content to match the SERP flow and user intent. Ensure that each section of your blog post answers queries and satisfies the user’s intent.