3. Incorporate numbers
Engineers live and breathe data. Make your blog titles more appealing by incorporating numbers and stats. According to studies, titles that contain 6 to 13 words attract the highest amount of traffic. Numbers, as well as lists, are innately appealing to engineering readers.
Because of their precision, distinct numbers are simple for our cognitive minds to comprehend. The presence of digits in a headline indicates to the reader that the engineering content will be brief and succinct.
Odd numbers also perform better than even numbers because they are easier to absorb than even numbers. Instead of spelling out the number, use the numeral – it stands out better and takes up less space.
Example: 7 Ways Nanotechnology Can Help Clean The Environment
4. Instill a feeling of urgency in your audience
Among the most potent components of human nature is eagerness. In an emergency, we must put deliberate thinking aside and move swiftly. Build a sense of urgency in your blog titles. Don’t let potential readers feel like they can wait until later to read. You want your viewers to click the link and read your engineering content immediately.
Titles with a sense of urgency should immediately grab the reader’s attention and motivate them to take action. Engineering readers are more inclined to take action quickly if they feel they might otherwise miss out on something important.
Example: New Advances in Nanotechnology You Shouldn’t Ignore