Engineering Copywriter Blog

You most likely put a great deal of effort into the weekly content that you post on your website. Quality weekly content is essential if you want good results out of your engineering blog. However, visitors will never even see the text if it isn’t headlined with an effective blog title. The headline is what will persuade readers to click through and read your content. 

According to HubSpot, blogs without engaging titles losen 80% of their targeted readership. Crafting an effective blog title encourages visitors to click the link because they want to learn more. Below are the key traits of an effective blog title for your engineering readers.

1. Specific to the topic

An ambiguous blog headline is unlikely to capture your reader’s interest. You want a headline that is both succinct and specific. Engineers are curious people, but they need an indicator of what they will gain by reading your blog. A vague title risks misleading those engineers and driving them away for want of something more specific.

The more specific your blog headline is the better people will trust your engineering content. Make sure you include enough detail that readers don’t have to make assumptions about the content.

Example: 5 Most Significant Nanotechnology Developments in 2021

2. Highlight the search intent

Evaluate the message that you want to share in your article. What exactly will readers receive from your engineering blog that will improve or simplify their profession? Every article should satisfy some demand for information. Identify that demand and make it the centerpiece of your blog headline. 

To create an effective blog title, incorporate the crucial values of your engineering article. It will pique the engineering reader’s interest and suggest that their concern will be addressed within. This enticing potential will inspire engineers to read your material and engage with you. It is also a great idea to promise quality in your headline to boost social sharing. The shares can increase the viewership of your website and improve brand recognition.

Example: How To Solve Major Health Problems With Nanotechnology

3. Incorporate numbers

Engineers live and breathe data. Make your blog titles more appealing by incorporating numbers and stats. According to studies, titles that contain 6 to 13 words attract the highest amount of traffic. Numbers, as well as lists, are innately appealing to engineering readers.

Because of their precision, distinct numbers are simple for our cognitive minds to comprehend. The presence of digits in a headline indicates to the reader that the engineering content will be brief and succinct. 

Odd numbers also perform better than even numbers because they are easier to absorb than even numbers. Instead of spelling out the number, use the numeral – it stands out better and takes up less space.

Example: 7 Ways Nanotechnology Can Help Clean The Environment

4. Instill a feeling of urgency in your audience

Among the most potent components of human nature is eagerness. In an emergency, we must put deliberate thinking aside and move swiftly. Build a sense of urgency in your blog titles. Don’t let potential readers feel like they can wait until later to read. You want your viewers to click the link and read your engineering content immediately.

Titles with a sense of urgency should immediately grab the reader’s attention and motivate them to take action. Engineering readers are more inclined to take action quickly if they feel they might otherwise miss out on something important. 

Example: New Advances in Nanotechnology You Shouldn’t Ignore

5. Use powerful words that elicit a strong response

Engineers are trained to assess facts and place a high value on the evidence above emotion. This should be reflected in your titles. You can do this by including professional engineering terminology. These terms trigger your readers to take action and read through your engineering article. Incorporating powerful engineering terms is a simple and quick technique to boost engagement. When done properly, your readers may feel compelled to share your engineering content on their social media profiles as well. 

Example: 11 Brilliant Advances in Self-Healing Nanotechnology

6. Optimize for SEO and social media

Each engineering blog title you create should be focused on your target keyword. Choose a word or a phrase that gets a lot of traffic in search engines. A good keyword guarantees that the headline is optimized to deliver targeted traffic. 

As a best practice, avoid stuffing too many keywords into a single headline. Make it more natural and direct. When possible, try to place the keyword at or near the beginning of the headline. 

Example: What is Nanotechnology and What are Its Benefits?

7. Use the headline formula

Utilizing a headline formula is one of the easiest ways to create an effective blog title for your engineering readers. Koozai Marketing’s Lenka Istvanova created a title model based on her research into the best practices for click-worthy headlines. The formula is as follows:

Numbers + Adjective + Target Keyword + Rationale + Promise

Example: 

7 Effective 3D Printing Tips for Engineers That Work

where:

• – Numbers – 7
• – Adjective – Effective
• – Target Keyword – 3D Printing for Engineers
• – Rationale – Tips
• – Promise – That Work

Importance of an effective blog title

Consider blog titles as keys to creating your weekly engineering content. It can be challenging to persuade engineers to read your content if the titles aren’t clear. However, if you offer them an explicit picture of the rich engineering content they are about to read, you will notice an increase in visits to your engineering website (and your firm!). Contact us today if you are looking to hire an engineering writer for your technical content.