An executive summary is an overview of written content such as a white paper. It serves as the introductory section of the report itself and generally includes findings, key takeaways, and recommendations. The average one will merely outline key details in a formulaic manner, but top-rate executive summaries can do more. An effective executive summary can easily captivate the reader and encourage them to read the full report. In short, it strives to close the deal.
Follow the steps below to write an executive summary that compels readers.