Ebook is short for ‘electronic book’. It is essentially a book most commonly presented in PDF format among others, that can be read on a computer, smartphone, tablet or ebook reader.
An engineering ebook can be a longer article about engineering. It could be a discussion on a problem and solution, it could be a ‘how-to’ style guide, or a look into some new research. Whatever you want to discuss can be presented as an engineering ebook and promoted to your audience as a lead magnet.
Ebooks should be visually appealing with the use of graphs, charts, images and stats to help distil complex topics.
4 reasons to produce an engineering
Publishing an ebook will position your engineering business as an authority and expert on the subject in hand.
Builds trust, instills confidence.
An ebook can bring readers around to your way of thinking, and can build trust among your target market.
Grows your subscriber base.
Ebooks are great for building e-mail lists and sales leads. Most people expect to give out their e-mail address nowadays for access to ebooks.
Vital for lead generation.
Once created, an engineering ebook is a long term asset for your marketing that you can update (if necessary) and use time and again. In essence, a well-marketed ebook becomes a cornerstone for enticing new prospects into your firm.
What is a typical format for a B2B ebook or engineering guide?
- The tone can be anything from formal, educational, to conversational and opinionated.
- For B2B ebooks, around 1500-2500 words is a good length
- Layouts usually include chapters
- FInal product should include illustrations, graphs, stats, and great graphics
How engineering ebooks can position your firm
Engineering topics are often complex and technical in nature. This makes ebooks an excellent marketing tool for engineering. Through an engineering ebook, you can educate your readers on a technical subject. Buyers are more knowledgeable than ever before with the internet and so it’s important that when they’re searching for solutions that your business is front of mind. By publishing and giving out ebooks that offer how to style guides, problems and solutions, discussion on research etc., they will come to you as an authority when they need your solution for their own business.
How can Engineering
If you’re not sure how to write an ebook, Engineering Copywriter can help to take it off your hands and free up your time. We can create an engineering ebook or how to guide for you to promote to your readers as a lead magnet. All our writers have engineering backgrounds and can use their technical expertise to carry out in depth research and writing with your target audience in mind.
How does our 3-step thought ebook
creation process work
We begin with an in-depth discussion about your business goals
Then we presenting you with a proposed chapters, layout and overall scope, then we write
Once all is pieced together, it’s proofread, quality checked and submitted for approval
That’s it. You don’t need to lift a finger. This means you can get back to doing what you do best and let us get on with the writing.
A.The main difference between an engineering ebook, or an article is mostly in the way it’s presented and marketed. In fact, it’s possible to combine a number of your top blogs or a long form article about an engineering topic and create an ebook. An ebook would have chapters, a lot of interesting images, a well designed front cover, and be marketing as a lead magnet.
A.No problem, we can revise it until you’re satisfied. In fact, it’s one of our guarantees. The more information you provide up front, then the closer we’ll get first time so it’s important for you to let us know about any specific info you need covered. For larger projects, we will check in early and often with you to make sure we’re on track and have hit the right tone of voice for your business. We pride ourselves in our customer satisfaction and experience has shown the more we work together, the smoother things run.
Varies per project [to be completed for each page].
A.Yes. We require all revisions to be requested within 5 working days. If we don’t hear from you within this time frame, that piece of content will be considered approved. This helps us to stay on track with multiple clients and projects at any given time.
We lean more towards Google docs for collaboration, though we work with Google Docs or Microsoft Word. You can let us know what you prefer.
A.That really depends on the extent of the revisions, and our capacity at the time. We will always aim to prioritise minor revisions as soon as possible, and will provide you with an estimated time for delivery. We aim to at least make a start within 48 hrs of receiving the request, and will communicate progress with you on larger projects.
A.Our expertise and focus lies in engineering content and technical writing only. We do not have the resources or skills in-house to work on graphics. We’ll be happy to direct you to some of our preferred graphics suppliers, just let us know.
A.The simple answer is because they take a lot of time and effort to research, write and refine. Rather than focus on the upfront expenditure, consider the potential value. The best thing to do is to think about the value one new customer can bring, and then decide if producing [content variables to be input] a certain topic is likely to bring in more leads for your business and help convert more valuable sales.
A.To create [complete for each page] we will need to work closely with you. We will kick things off with an initial call to discuss your business and project scope in detail. Once we have a brief, we will get started and the next input will be required to review the draft [variations complete for each page]
A.Creating a [service variable to be input] takes substantial commitment, time and resources. To minimize our risk, we only start a project once we have received payment. This also ensures we’re not having to employ extra team members to manage billing and accounts payable, so we can use the resources to continually improve our services for you, our client.
A. Our writers all have engineering degrees. Many have hands-on experience in the engineering industry as well. They have the skills and knowledge to cover common engineering fields including mechanical, civil, industrial, manufacturing, chemical, materials, and many more. Find out more about us here.
A.Payments can be made via card, paypal, or bank transfer.