Engineering Copy Writer

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Website Copywriter Benefits

6 Reasons Why You Need a Website Copywriter to Stand Out From the Crowd

The modern world is dominated by competition. You see this everywhere you go, with brands competing against each other in every avenue. The internet is no different. There are over one billion websites on the internet, of which roughly 200 million are active. Of course, you’re not directly competing with every single one of these since […]

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Good Web Copy for Engineers

10 Elements of Good Web Copy That Compel Engineers to Read

Great web copy is essential for all industries, including the engineering field. It’s the force behind all successful digital performance, advertising, and commerce campaigns. It allows you to connect with clients, moves customers along the marketing channel, and plays an instrumental part in completing a sale. But to truly stand out, your engineering website needs

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Pillar Content Importance

What is Pillar Content and Why Is It Important?

You’ve probably heard the term “pillar content” before. It’s one of those terms like domain authority (DA) or Search Engine Optimization (SEO) that’s thrown around a lot in the world of content marketing. But what exactly is this so-called pillar content, and why should it matter to you and your engineering business? In a nutshell, pillar content (often also

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