For decades, white papers have helped buyers choose the best products and vendors to work with. Savvy businesses, in turn, recognize how important it can be to hire a white paper copywriter for their content marketing efforts. Well-written white papers can become critical components of your promotional toolset. Whether targeting customers at the peak, center, […]
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Engineers can be a difficult audience to write for. A curious engineer will not want to waste time during their search for answers. Normally, readers who find your content uninteresting will not return. You should ask yourself a few key questions before you start writing: The best method to attract interest is to create content that meets your
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Case studies have become prominent marketing tools in modern engineering practice. At all levels of the marketing funnel, they can be utilized to target customers and other firms. Case studies are great tools for producing high-quality leads – at least when done correctly. This is perhaps the reason why they are the most prevalent type
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