Engineering Copywriter Blog

Content marketing tips and insights to help grow your engineering audience

February 17, 2021

5 Content Marketing Essentials for Manufacturing Companies

Manufacturing marketing has moved towards digitalization. Marketers now use technology to promote their products and services. With this transformation, it...

February 15, 2021

How to Plan Your Digital Marketing Strategy for an Engineering Audience

Planning is essential to make your digital marketing campaign successful for an engineering audience. Many companies invest a lot of...

January 28, 2020

6 Secrets for Discovering the Right Tone of Voice for Your Copy

Did someone ever tell you to be careful about your tone of voice? These are indeed wise words of warning...

January 28, 2020

5 Tips to Make Sure Your Customers Take Your Call to Action

Does your copy include a strong call to action? Or do you leave them thinking ‘That was nice…’ or ‘I...

January 28, 2020

6 Subtle Psychological Triggers to Boost Online Conversions

A trigger is a tiny little thing that sets off a proportionally large reaction – and it’s the same with...

January 28, 2020

Tips for Writing Great Headlines for your Engineering Articles

What is the first thing you see when you scan or search for an article? The headline or title, of...