A case study is a success story from one of your clients, that is presented in a way that clearly shows how your product or services directly produced credible results.
An engineering case study involves presenting the problem your client faced before your business came
along with a solution. When writing a case study in engineering, it’s important to have data or stats at hand that
back up the story with evidence. This will surely appeal more to engineers, who love facts. A great case study tells
a story that resonates with a problem the reader might be facing, and pitches you as the solution provider in a subtle
and informative way.
How long should a case study be?
There’s no right or wrong answer to this. Some engineering case studies are shorter, around the 400-500 word mark, and some can go up to around 1500 words.
It’s good to break a case study down into short sections that are succinct with engaging headlines and sub-titles. Even with a short 500 word case study, by the time you add images and pull out some key stats and quotes in a presentable way, you can end up with a 2-3 page PDF that presents your business in it’s best light.
Don’t sell yourself short.
79% of company directors
make a purchasing decision
based off your case study
Reasons why your engineering
firm needs case studies
Simplify complex matters.
Case studies are the perfect way to present a complex engineering solution in an easy to digest format, explaining how you helped a customer solve a problem
An engineering case study that presents how your business helps real world clients will most certainly help you build authority.
Written in the right way, an engineering case study will resonate with potential customers and build trust in your products and / or services.
Show, don’t tell.
People love social proof. In fact, in today’s world, people trust other people more than they trust your business initially and case studies are the ideal way to showcase this.
How can Engineering Copywriter help you?
If you’re unsure how to write a case study, Engineering Copywriter can help you. We will create an engineering case study to promote to your readers, while you get on with other work. All our writers have engineering backgrounds and can use their technical expertise to carry out in depth research and writing with your target audience in mind. We can carry out Subject Matter Expert (SME) interviews and help to make complex topics easy to understand.
How does our 3-step case study
writing process work
Initial briefing call to discuss case study goals and objectives
Interview SMEs, in-depth topic and content research, then commence writing
Final quality check, and then submit for review
Case Study FAQs
Varies per project [to be completed for each page].
A.No problem, we can revise it until you’re satisfied. In fact, it’s one of our guarantees. The more information you provide up front, then the closer we’ll get first time so it’s important for you to let us know about any specific info you need covered. For larger projects, we will check in early and often with you to make sure we’re on track and have hit the right tone of voice for your business. We pride ourselves in our customer satisfaction and experience has shown the more we work together, the smoother things run.
We lean more towards Google docs for collaboration, though we work with Google Docs or Microsoft Word. You can let us know what you prefer.
A.Yes. We require all revisions to be requested within 5 working days. If we don’t hear from you within this time frame, that piece of content will be considered approved. This helps us to stay on track with multiple clients and projects at any given time.
A.Our expertise and focus lies in engineering content and technical writing only. We do not have the resources or skills in-house to work on graphics. We’ll be happy to direct you to some of our preferred graphics suppliers, just let us know.
A.That really depends on the extent of the revisions, and our capacity at the time. We will always aim to prioritise minor revisions as soon as possible, and will provide you with an estimated time for delivery. We aim to at least make a start within 48 hrs of receiving the request, and will communicate progress with you on larger projects.
A.To create [complete for each page] we will need to work closely with you. We will kick things off with an initial call to discuss your business and project scope in detail. Once we have a brief, we will get started and the next input will be required to review the draft [variations complete for each page]
A.The simple answer is because they take a lot of time and effort to research, write and refine. Rather than focus on the upfront expenditure, consider the potential value. The best thing to do is to think about the value one new customer can bring, and then decide if producing [content variables to be input] a certain topic is likely to bring in more leads for your business and help convert more valuable sales.
A. Our writers all have engineering degrees. Many have hands-on experience in the engineering industry as well. They have the skills and knowledge to cover common engineering fields including mechanical, civil, industrial, manufacturing, chemical, materials, and many more. Find out more about us here.
A.Creating a [service variable to be input] takes substantial commitment, time and resources. To minimize our risk, we only start a project once we have received payment. This also ensures we’re not having to employ extra team members to manage billing and accounts payable, so we can use the resources to continually improve our services for you, our client.
A.Payments can be made via card, paypal, or bank transfer.