In an ideal world, visitors would land on your website and instantly turn from casual browser to committed client. But just because we don’t live in an ideal world doesn’t mean that the above scenario is completely off the table. In fact, with the right website copy, you may be closer to achieving the ideal […]
5 Tips for Nailing Your Engineering Website Copy Read More »
Have you ever misunderstood what someone has said because of the way they said it? That’s tone of voice. And it’s relatively easy to pick up on tone when you’re talking with someone in person. It’s a lot harder, however, to pick up on tone of voice in written text. That’s why so many of us resort
6 Secrets for Discovering the Right Tone of Voice for Your Copy Read More »
We all know a great homepage when we see one. They’re usually clean and well-organized, telling us exactly why we’re there, and make the process of navigation easy. Of course, they’re also beautifully designed, with exciting graphics, videos, or animations to bring the page to life. And, finally, it goes without saying that a good
8 Steps To Writing Powerful Homepage Content For Your Engineering Website Read More »
